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Integrations

SuperSend

Sync SuperSend email activity into HubSpot and Salesforce. See what events are logged, where they land, and the current scope.

When to use this guide: Read this before configuring SuperSend with OutboundSync to confirm what the integration covers today.

OutboundSync connects SuperSend to HubSpot and Salesforce as a one-way sync, logging every campaign interaction as a structured activity on the matching contact or lead record.

What this integration does

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SuperSend is built for high-volume cold email — inbox rotation, deliverability tooling, fast campaign setup. OutboundSync captures the engagement those campaigns generate and writes it into your CRM, so reps can see prospect activity without leaving HubSpot or Salesforce.

Contact matching and deduplication are handled automatically, so the activity timeline in your CRM stays current as campaigns run.

Use OutboundSync — not SuperSend’s native HubSpot integration

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SuperSend offers a built-in HubSpot connector. When you sync through OutboundSync, leave SuperSend’s native HubSpot integration off (or disconnect it). OutboundSync supports HubSpot and Salesforce with deeper activity sync and attribution; running both connectors can duplicate or conflict activity on the same contacts.

What syncs into your CRM

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OutboundSync processes these SuperSend webhook events:

SuperSend event Logged in your CRM as
Email Sent Email sent
Open Email opened
Click Link clicked
Reply Email reply
Bounce Email bounced
Unsubscribe Lead unsubscribed
Interest Lead category update (interested)

Each activity carries the SuperSend campaign ID and name, the sequence step, the email subject, and the sending address.

Where it syncs

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  • HubSpot — direct integration
  • Salesforce — direct integration
  • Close — supported during the current Close beta
  • Attio — supported during the current Attio beta
  • HighLevel — supported during the current HighLevel beta
  • Pipedrive — supported during the current Pipedrive beta

See SuperSend + HubSpot and SuperSend + Salesforce for the destination-specific field mappings.

Scope and current limitations

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  • One-way sync. Data flows SuperSend → CRM. Updates in HubSpot or Salesforce are not written back to SuperSend.
  • Email channel only. Phone and social are out of scope.
  • Beta. The integration is live as a direct Beta. Setup is currently handled by the OutboundSync team during onboarding.

Get help and next steps

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