HubSpot reports: lead conversion & contact timeline
Report on outbound activity inside HubSpot. OutboundSync writes contact properties, timeline events, and engagement records that make lead conversion tracking, sequence-driven lists, and full contact interaction history reportable without leaving the CRM.
Where to start
Section titled “Where to start” Reports on converted leads Track contacts that converted from Lead lifecycle stage — attribution for outbound campaigns.
Activity-level reports Build single-object reports on sends, opens, replies, and other outbound activity logged on contacts.
Reports using lists Use active and static lists driven by OutboundSync properties to power dashboards.
Contact timeline events The timeline event types OutboundSync logs and the interaction history they capture.
What you can report on
Section titled “What you can report on”OutboundSync surfaces three layers of outbound data in HubSpot, each of which feeds different report types:
- Contact and company properties — campaign metadata, last activity timestamps, and source attribution. Drive single-object reports and active lists. See which HubSpot properties are updated.
- Timeline events — per-contact interaction history (sends, opens, replies, bounces, social touches, and more) rendered on the contact record. Use timeline filters to spot-check or build cross-object reports.
- Engagement records — logged emails and tasks that join with HubSpot’s native engagement reporting.
Common reporting jobs
Section titled “Common reporting jobs”- Outbound-attributed pipeline. Combine the converted-leads guide with a list of OutboundSync-touched contacts to attribute closed-won revenue to outbound.
- Reply-rate by sequence. Use activity-level reports with reply event filters to measure sequence performance.
- Full interaction history per contact. Open any contact record — the timeline shows every outbound touch OutboundSync has logged, in order, with payload metadata.