HeyReach
When to use this guide: Read this before configuring HeyReach with OutboundSync to confirm what the integration covers today.
OutboundSync connects HeyReach to HubSpot and Salesforce as a one-way sync, logging LinkedIn outreach activity to the matching contact or lead record and backfilling key fields when payloads carry data the CRM is missing.
What this integration does
Section titled “What this integration does”HeyReach runs multi-account LinkedIn outreach for agencies and teams. OutboundSync receives HeyReach webhook events and turns them into structured CRM activities — connection requests, messages, replies, and category updates — so social outreach is attributed alongside email in pipeline reporting.
Because LinkedIn URLs vary in format, HeyReach payloads run through OutboundSync’s identity-matching logic before write so activity lands on the correct record.
Use OutboundSync webhooks — not HeyReach’s native HubSpot integration
Section titled “Use OutboundSync webhooks — not HeyReach’s native HubSpot integration”HeyReach offers a built-in HubSpot connector. When you sync through OutboundSync, configure HeyReach webhooks → OutboundSync and leave HeyReach’s native HubSpot integration off. OutboundSync supports HubSpot and Salesforce with deeper social activity, lookup controls, and block/exclusion lists; running both connectors can duplicate or conflict activity on the same contacts.
What syncs into your CRM
Section titled “What syncs into your CRM”- Connection requests sent and accepted
- Messages sent (standard and premium)
- Replies received — prefer every-message reply webhooks so later replies sync
- Follows sent
- Profile views and post likes
- Lead tag updates (manual Lead Tag Updated) and automated lead tags (Lead Auto Tagged Generic, Lead Auto Tagged Positive, Lead Auto Tagged Negative), all syncing as lead category updates in your CRM
- Campaign and sender-account context on every activity
Full event selection guidance is in the HeyReach webhook guide.
Field backfill
Section titled “Field backfill”When HeyReach includes the data, OutboundSync fills in missing fields on existing records:
- HubSpot — contact default-field backfill, including job title
- Salesforce — Contact and Lead default-field backfill, including job title
Backfill runs on first match per record so it does not overwrite values your team has edited in-CRM.
Where it syncs
Section titled “Where it syncs”- HubSpot — direct integration
- Salesforce — direct integration
- Close — supported during the current Close beta
- Attio — supported during the current Attio beta
Scope and current limitations
Section titled “Scope and current limitations”- One-way sync. Data flows HeyReach → CRM. Updates in HubSpot or Salesforce are not written back to HeyReach.
- LinkedIn only. Email and phone are out of scope.
- Self-serve setup. Follow the Getting Started guides to connect HeyReach, send test payloads on the free tier, and verify CRM activity. Guided onboarding and customer success support are also available — contact support.
For where reps should send social follow-ups after a reply syncs into HubSpot, see Where to reply: HubSpot vs your sales engagement platform.
After HubSpot activity is flowing, install the Supered social packages (in addition to any email packages) so lists, workflows, and reports cover LinkedIn outreach — How to install pre-built Supered packages.
