HeyReach
When to use this guide: Read this before configuring HeyReach with OutboundSync to confirm what the integration covers today.
OutboundSync connects HeyReach to HubSpot and Salesforce as a one-way sync, logging LinkedIn outreach activity to the matching contact or lead record and backfilling key fields when payloads carry data the CRM is missing.
What this integration does
Section titled “What this integration does”HeyReach runs multi-account LinkedIn outreach for agencies and teams. OutboundSync receives HeyReach webhook events and turns them into structured CRM activities — connection requests, messages, replies, and category updates — so social outreach is attributed alongside email in pipeline reporting.
Because LinkedIn URLs vary in format, HeyReach payloads run through OutboundSync’s identity-matching logic before write so activity lands on the correct record.
What syncs into your CRM
Section titled “What syncs into your CRM”- Connection requests sent and accepted
- Messages sent (standard and premium)
- Replies received (standard, premium, message, and InMail)
- Follows sent
- Profile views and post likes
- Lead tag updates and lead category updates
- Campaign and sender-account context on every activity
Field backfill
Section titled “Field backfill”When HeyReach includes the data, OutboundSync fills in missing fields on existing records:
- HubSpot — contact default-field backfill, including job title
- Salesforce — Contact and Lead default-field backfill, including job title
Backfill runs on first match per record so it does not overwrite values your team has edited in-CRM.
Where it syncs
Section titled “Where it syncs”- HubSpot — direct integration
- Salesforce — direct integration
- Close — supported during the current Close beta
Scope and current limitations
Section titled “Scope and current limitations”- One-way sync. Data flows HeyReach → CRM. Updates in HubSpot or Salesforce are not written back to HeyReach.
- LinkedIn only. Email and phone are out of scope.
- Guided setup. Setup is currently handled with the OutboundSync team during onboarding.