Partner spotlight: Instantly
Instantly is an all-in-one cold email and outreach platform with a built-in lead database. See how it syncs activity into your CRM via OutboundSync.
Jason Ma
Instantly
Instantly offers an end-to-end lead gen platform with AI-powered automated outreach, B2B lead database, and more.
GoldLiveSales Engagement PlatformDirectTwo-way sync United States
Instantly campaign activity where your team already works
Instantly is an email outreach platform with a built-in lead database, popular with agencies and sales teams running many campaigns at once. OutboundSync writes Instantly's campaign events into Salesforce, HubSpot, and more: sends, opens, link clicks, replies, bounces, unsubscribes, and every lead status Instantly tracks.
Those statuses carry the most signal. Interested, meeting booked, meeting completed, closed, not interested, out of office, wrong person, and your custom labels each arrive as events, so CRM workflows can assign owners, alert reps, or suppress follow-up the moment a status changes in Instantly.
Instantly's own connectors cover part of the job: the HubSpot app syncs activity one way, and the Salesforce connector only pulls contacts into campaigns. OutboundSync fills the gap in both, and pushes HubSpot lists or Salesforce reports back to Instantly as block lists.
What you get
- Sends, opens, clicks, replies, bounces, and unsubscribes as CRM activity
- Every Instantly lead status, including custom labels
- Salesforce activity logging beyond the native contact import
- HubSpot lists or Salesforce reports synced back as block lists
- Campaign and step details for attribution reporting
- Separate sources per client for agency workspaces
What syncs from Instantly
OutboundSync receives these Instantly events in near-real time and writes them to the matching CRM record. Pick a CRM below to see exactly where each one lands.
| Event | Channel |
|---|---|
| Email sent | |
| Email opened | |
| Link clicked | |
| Reply received | |
| Email bounced | |
| Lead unsubscribed | |
| Lead status updates— Interested, not interested, neutral, meeting booked, meeting completed, closed, out of office, wrong person, custom labels, and campaign completed without reply |
Do you still need OutboundSync if Instantly has a native integration?
Instantly has native HubSpot and Salesforce connectors, but the Salesforce one only enrolls contacts into Instantly, HubSpot activity is one-way, and Instantly itself points to a partner like OutboundSync for real two-way CRM data.
| CRM | Native connector | With OutboundSync |
|---|---|---|
| HubSpot | Activity sync is one-way. Instantly recommends a partner like OutboundSync or webhooks when you need full two-way data written to CRM objects. | Logs every send, reply, open, click, and unsubscribe as structured HubSpot timeline activity, syncs block lists both ways, and attributes revenue to campaigns. |
| Salesforce | It only pulls contacts into Instantly — it does not write sends, replies, or activity back into Salesforce. | Writes outbound activity into Salesforce and drives automation through field updates, with block-list sync and campaign attribution built in. |
Integration tier
Instantly is a gold tier OutboundSync integration partner.
Gold is the highest tier. These are direct live integrations built by OutboundSync, with two-way sync and many users.
Works with these CRMs
See exactly what Instantly syncs into each CRM, and how to set it up.
Setup guides
Other Sales Engagement Platform integrations
Explore more sales engagement platform tools that connect with OutboundSync.
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Instantly integration alternatives
If you are evaluating Instantly, compare no-code automation, managed sync, and custom integration paths for Salesforce and HubSpot.
- Native integration alternativeCompare your outbound tool’s built-in HubSpot connector to OutboundSync.
- Zapier alternativeCompare task-based automation to managed outbound CRM sync.
- Make alternativeCompare scenario-based automation to managed outbound CRM sync.
- n8n alternativeCompare self-hosted workflow flexibility to managed CRM sync.
- Clay alternativeCompare enrichment-platform CRM routing to managed outbound CRM sync.
- AI build alternativeShould you just build this with AI — Claude Code, Codex, vibe-coding — or hand-roll middleware?
- Manual/BCC alternativeEvaluate when manual logging is sufficient and when to move beyond it.
Instantly integration FAQ
Which CRM systems does the Instantly integration support?
This Instantly integration supports Salesforce and HubSpot through OutboundSync.Is the Instantly integration live?
Yes. It is currently live as a direct integration.Is Instantly sync one-way or two-way?
Instantly currently uses two-way sync in OutboundSync.What Instantly data can OutboundSync sync?
OutboundSync syncs email activity into CRM records for workflows, reporting, and attribution.Do we need custom middleware to connect this integration?
No. OutboundSync provides a managed integration layer so teams can connect outbound tools to CRM workflows without maintaining custom middleware.
Instantly resources
Tutorials, case studies, and updates related to Instantly.
OutboundSync's Instantly integration is live
Founder walkthrough announcing OutboundSync's Instantly integration. Watch the demo, then set up Instantly + HubSpot or Salesforce on our integration pages.
Harris Kenny