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Lemlist

When to use this guide: Read this before configuring Lemlist with OutboundSync to confirm what the integration covers today.

OutboundSync supports Lemlist as an engagement-platform source for email and LinkedIn campaign activity. Lemlist events are received by OutboundSync and written into HubSpot or Salesforce as activity on the matching contact or lead record.

What this integration does

Section titled “What this integration does”

Lemlist is an omnichannel sales engagement platform for email and LinkedIn outreach. OutboundSync maps Lemlist activity into CRM timelines so reps and RevOps can see campaign activity without relying on exports or manual logging.

Lemlist can also be used in partner-routed workflows through Master Inbox. When Lemlist is connected that way, use the Masterinbox docs and onboarding path for the current setup steps.

What syncs into your CRM

Section titled “What syncs into your CRM”
  • Email sends, opens, clicks, replies, bounces, and unsubscribes
  • Reply/category updates when provided by Lemlist
  • LinkedIn connection requests, messages, replies, and category updates
  • Campaign, lead, account, and timestamp metadata when available

Where it syncs

Section titled “Where it syncs”
  • HubSpot — direct integration or partner-routed setup, depending on account configuration
  • Salesforce — direct integration or partner-routed setup, depending on account configuration
  • Close — supported via Master Inbox during the current Close beta

Scope and current limitations

Section titled “Scope and current limitations”
  • One-way sync. Data flows Lemlist -> CRM. Updates in the CRM are not written back to Lemlist.
  • Email + LinkedIn. Phone activity is out of scope for the current Lemlist docs.
  • Guided setup. Setup is currently handled with the OutboundSync team during onboarding.
  • Partner-routed setups differ. If your Lemlist activity reaches OutboundSync through Master Inbox, event availability and setup steps are confirmed during onboarding.

Get help and next steps

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