Use Smartlead Manual Step events in your CRM
OutboundSync now supports Smartlead's Manual Step Reached event. When a prospect reaches a manual step in a campaign, OutboundSync writes it to your CRM.
Harris Kenny
Smartlead
Smartlead is an AI-powered sales engagement platform helping businesses scale outreach via cold emailing.
GoldLiveSales Engagement PlatformDirectTwo-way sync Australia
Every Smartlead campaign event, logged in your CRM
Smartlead is a cold email platform built for high-volume, multi-mailbox campaigns. OutboundSync connects it to Salesforce, HubSpot, and more, so every send, open, link click, reply, bounce, unsubscribe, and lead category change lands on the matching CRM record in near-real time.
Most teams build on lead categories. When Smartlead categorizes a reply, the change arrives as its own event, which lets CRM workflows route interested replies to a rep or pause outreach for anyone who asked to stop. Manual replies sent from the Smartlead inbox are logged too, so the thread in your CRM matches the one in Smartlead.
Smartlead ships a native HubSpot connector but no Salesforce connector; its own integrations page routes Salesforce through OutboundSync. On either CRM, OutboundSync can also push HubSpot lists or Salesforce reports back to Smartlead as block lists, so customers and open deals stay out of cold campaigns.
What you get
- Sends, opens, clicks, replies, bounces, and unsubscribes as CRM activity
- Lead category updates for routing and reporting
- Manual replies from the Smartlead inbox included
- HubSpot lists or Salesforce reports synced back as block lists
- Campaign and sequence-step details on every event
- Salesforce support that Smartlead does not ship natively
What syncs from Smartlead
OutboundSync receives these Smartlead events in near-real time and writes them to the matching CRM record. Pick a CRM below to see exactly where each one lands.
| Event | Channel |
|---|---|
| Email sent— Includes manual replies sent from the Smartlead inbox | |
| Email opened | |
| Link clicked | |
| Reply received | |
| Email bounced | |
| Lead unsubscribed | |
| Lead category updated— Smartlead's built-in and custom lead categories |
Do you still need OutboundSync if Smartlead has a native integration?
Smartlead's native HubSpot integration handles basic sync well — but it logs opens and clicks as notes, runs one-way, and does not cover Salesforce, which Smartlead's own site routes through OutboundSync.
| CRM | Native connector | With OutboundSync |
|---|---|---|
| HubSpot | Opens, clicks, bounces, and unsubscribes are logged as notes rather than structured activity, it runs primarily one-way, and it does not move deal stages. | Writes the full engagement lifecycle as structured HubSpot timeline and app events, syncs suppression lists both ways, and keeps attribution intact for reporting. |
| Salesforce | Smartlead has no native Salesforce connector — its own integrations page routes Salesforce sync through OutboundSync. | Connects Smartlead to Salesforce directly, writing activity through field updates with block-list sync and campaign attribution — no custom build or middleware. |
Integration tier
Smartlead is a gold tier OutboundSync integration partner.
Gold is the highest tier. These are direct live integrations built by OutboundSync, with two-way sync and many users.
Works with these CRMs
See exactly what Smartlead syncs into each CRM, and how to set it up.
Setup guides
Other Sales Engagement Platform integrations
Explore more sales engagement platform tools that connect with OutboundSync.
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Smartlead integration alternatives
If you are evaluating Smartlead, compare no-code automation, managed sync, and custom integration paths for Salesforce and HubSpot.
- Native integration alternativeCompare your outbound tool’s built-in HubSpot connector to OutboundSync.
- Zapier alternativeCompare task-based automation to managed outbound CRM sync.
- Make alternativeCompare scenario-based automation to managed outbound CRM sync.
- n8n alternativeCompare self-hosted workflow flexibility to managed CRM sync.
- Clay alternativeCompare enrichment-platform CRM routing to managed outbound CRM sync.
- AI build alternativeShould you just build this with AI — Claude Code, Codex, vibe-coding — or hand-roll middleware?
- Manual/BCC alternativeEvaluate when manual logging is sufficient and when to move beyond it.
Smartlead integration FAQ
Which CRM systems does the Smartlead integration support?
This Smartlead integration supports Salesforce and HubSpot through OutboundSync.Is the Smartlead integration live?
Yes. It is currently live as a direct integration.Is Smartlead sync one-way or two-way?
Smartlead currently uses two-way sync in OutboundSync.What Smartlead data can OutboundSync sync?
OutboundSync syncs email activity into CRM records for workflows, reporting, and attribution.Do we need custom middleware to connect this integration?
No. OutboundSync provides a managed integration layer so teams can connect outbound tools to CRM workflows without maintaining custom middleware.
Smartlead resources
Tutorials, case studies, and updates related to Smartlead.
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