SuperSend integration is live!
OutboundSync now supports SuperSend for one-way sync of email engagement data into HubSpot and Salesforce.
Harris Kenny
SuperSend → HubSpot
SuperSend + HubSpot integration
SuperSend's built-in HubSpot connector covers contacts and basic engagement. OutboundSync logs every SuperSend email event on the Contact as a structured timeline event.
BetaOne-way syncEmail
SuperSend + HubSpot at a glance
Yes, SuperSend integrates with HubSpot through OutboundSync. SuperSend email sends, opens, link clicks, replies, bounces, unsubscribes, and interested leads are written to the matching HubSpot Contact as timeline events. Turn off SuperSend’s native HubSpot connector when you switch, so the two don’t log the same activity twice. The OutboundSync team guides setup.
| Status | Beta (SuperSend setup is guided by the OutboundSync team) |
|---|---|
| Channels | |
| Direction | One-way, SuperSend → HubSpot |
| HubSpot records | Contacts, with optional Company association |
| Block lists | Not available for this pairing |
| SuperSend plan | Any plan |
| Setup | Self-serve: install the app from the HubSpot App Marketplace; SuperSend source set up with our team |
SuperSend's native HubSpot integration focuses on syncing contacts and a light layer of engagement data. That works for small programs. Once HubSpot workflows and reports depend on outbound data, you need each event as its own record, which is what OutboundSync writes: one timeline event per send, open, click, reply, bounce, and unsubscribe.
Build around the interested event. When SuperSend marks a lead interested, the Contact gets a timeline event HubSpot can trigger on, so routing and alerts happen without anyone watching the SuperSend inbox.
What syncs from SuperSend to HubSpot
Every event below arrives in near-real time and lands on the matched HubSpot record. Pick the ones you want per source.
| Event | Channel | Where it lands in HubSpot |
|---|---|---|
| Email sent | Email timeline event on the Contact | |
| Email opened | Email timeline event on the Contact | |
| Link clicked | Email timeline event on the Contact | |
| Reply received | Email timeline event on the Contact, with the reply text | |
| Email bounced | Email timeline event on the Contact | |
| Lead unsubscribed | Email timeline event on the Contact | |
| Lead marked interested | Timeline event plus OutboundSync Contact properties |
Event names come from the SuperSend webhooks OutboundSync receives. See the SuperSend event reference.
What teams do with SuperSend + HubSpot
Route interested leads
Trigger a HubSpot workflow on the SuperSend interested event to assign and alert an owner.
List real engagement
Build active lists from SuperSend opens and clicks, logged as timeline events.
Keep HubSpot data clean
Bounces and unsubscribes update the Contact so other teams stop emailing bad addresses.
Ways to connect SuperSend and HubSpot
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| SuperSend's native HubSpot connector | SuperSend ships a built-in HubSpot connector focused on contact sync and basic engagement data. | Leave it off when you sync through OutboundSync. Running both connectors can duplicate or conflict activity on the same contacts.Source: help.supersend.io |
| Zapier, Make, or n8nCompare integration platforms | Catch SuperSend webhooks and write each event to HubSpot with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the SuperSend and HubSpot APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built email activity sync into HubSpot Contacts. | Self-serve setup, searchable event logs, and support from the team that maintains the connector. |
How to set up SuperSend + HubSpot
Step 1: Install the HubSpot app
A Super Admin installs OutboundSync from the HubSpot App Marketplace and approves the OAuth scopes.
Step 2: Connect SuperSend
The OutboundSync team creates your SuperSend source with you and points SuperSend's webhooks at it.
Step 3: Choose events and properties
Pick which SuperSend events to log as timeline events and which OutboundSync Contact properties to write.
Step 4: Send a test event
Trigger one SuperSend event and confirm it on a real Contact.
Step 5: Go live
Turn on the source and start building HubSpot workflows, active lists, and custom reports on real SuperSend data.
Plan requirements
SuperSend plan
Any plan
OutboundSync works with every SuperSend plan. The webhook and API features it relies on are included on all of them.
HubSpot
OutboundSync works on every HubSpot tier with no feature gating. Your tier decides what you can build on the synced data.
Which HubSpot tier you need
| Tier | Fit | What it adds |
|---|---|---|
| Free | Reply and CRM management for up to 1,000 contacts. |
|
| Starter | CRM hygiene with minimal automation, no reporting. |
|
| ProfessionalMost common | Scaling CRM full automation, light reporting. |
|
| Enterprise | All-in-one CRM system of record and system of action. |
|
Related integrations and guides
SuperSend with other CRMs
Other outbound tools for HubSpot
Millions of activities synced every month
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Stord
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Factorial
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HygraphSuperSend + HubSpot FAQ
What SuperSend activity does OutboundSync sync to HubSpot?
Email sent, email opened, link clicked, reply received, email bounced, lead unsubscribed, and lead marked interested.Which HubSpot records does it write to?
OutboundSync matches or creates HubSpot Contacts. SuperSend events land as email timeline event on the Contact; or email timeline event on the Contact, with the reply text; or timeline event plus OutboundSync Contact properties. See the HubSpot data model docs for details.Should I keep SuperSend’s native HubSpot integration on?
No. Leave it off or disconnect it when you sync through OutboundSync. Running both connectors can duplicate or conflict activity on the same Contacts.Is the integration one-way or two-way?
One-way. Activity flows from SuperSend into HubSpot, and nothing is written back to SuperSend.Do I need admin access to set it up?
A HubSpot Super Admin installs the OutboundSync app and keeps it authorized.Which SuperSend plan do I need?
OutboundSync works with every SuperSend plan. The webhook and API features it relies on are included on all of them.How is SuperSend + HubSpot priced?
OutboundSync bills on sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. Plan details are on the pricing page.Can I do this with Zapier, Make, or n8n?
Yes, for lightweight automation. Zapier, Make, and n8n are good for prototypes and simple routing, but they need ongoing maintenance and bill by task or step. OutboundSync is pre-built for outbound CRM sync, keeps searchable event logs beyond 30 days, and prices by outbound volume.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
SuperSend resources
Tutorials, case studies, and updates related to SuperSend.
See SuperSend activity in HubSpot
A quick walkthrough with your own stack. Setup takes minutes, with no long-term contract.
