Skip to content

Reply.io

When to use this guide: Read this before configuring Reply.io with OutboundSync to confirm what the integration covers today.

OutboundSync connects Reply.io to HubSpot and Salesforce as a one-way sync for multichannel sales engagement activity. Reply.io webhook events are received by OutboundSync and mapped to CRM activity on the matching contact or lead record.

What this integration does

Section titled “What this integration does”

Reply.io can produce email, LinkedIn, contact-status, and call-related events from outbound sequences. OutboundSync normalizes those webhook events so CRM records show the outbound activity history alongside your other engagement platforms.

This is most useful for teams that use Reply.io for both email and LinkedIn touches and need CRM attribution, routing, and reporting to stay current.

What syncs into your CRM

Section titled “What syncs into your CRM”
  • Email sends, opens, replies, bounces, link clicks, auto-replies, and reply categories
  • LinkedIn connection requests, accepted connections, messages, replies, and reply categories
  • Contact opt-out and sequence-finished events
  • Prospect-called events when present in Reply.io payloads
  • Campaign, sequence, user, team, and timestamp metadata when available

Where it syncs

Section titled “Where it syncs”
  • HubSpot — direct integration
  • Salesforce — direct integration

Combo-specific landing pages and field mappings for Reply.io are not yet published. Use this page for the current support scope.

Scope and current limitations

Section titled “Scope and current limitations”
  • One-way sync. Data flows Reply.io -> CRM. Updates in HubSpot or Salesforce are not written back to Reply.io.
  • Multichannel support. Email and LinkedIn events are in scope; exact call-event handling is confirmed during onboarding.
  • Guided setup. Setup is currently handled with the OutboundSync team during onboarding.

Get help and next steps

Section titled “Get help and next steps”