Partner spotlight: HeyReach
HeyReach is a social selling platform for agencies, founded in 2023. Learn what it does and how it syncs outreach into your CRM with OutboundSync.
Jason Ma
B2B social automation meets CRM with omnichannel attribution
HeyReach is a B2B social automation and social selling platform designed to help sales teams scale personalized outreach on B2B social without risking account restrictions or appearing spammy. Unlike email-focused tools, HeyReach specializes in B2B social connection requests, direct message campaigns, and engagement automation—all while respecting the platform's safety limits and best practices.
The OutboundSync integration brings your entire B2B social outreach operation into HubSpot or Salesforce, creating a unified view of social and email touchpoints for each prospect. Every B2B social connection request, message sent, and profile view is logged as a CRM activity, enabling sales teams to see the complete engagement history without leaving their CRM.
HeyReach's sophisticated campaign sequences—which can combine B2B social actions with email follow-ups—are fully tracked in your CRM timeline, showing exactly when a prospect was contacted via B2B social versus email. The integration also handles HeyReach's unique safety features, including connection acceptance tracking and response detection, ensuring that your CRM workflows can trigger based on B2B social engagement signals.
For teams running omnichannel outbound strategies, this integration is essential for attribution: it ensures that B2B social-sourced opportunities are properly credited, and that sales reps can coordinate B2B social and email outreach from a single system of record.
What you get
- B2B social connection requests and acceptance tracking
- Direct message and social message logging with conversation threading
- Profile view and engagement activity visibility
- Multi-channel campaign orchestration (B2B social + Email)
- Connection acceptance rate monitoring in CRM
- Response detection and categorization for B2B social messages
- Safety limit tracking and B2B social account health visibility
- Omnichannel attribution for B2B social-sourced pipeline
Do you still need OutboundSync if HeyReach has a native integration?
HeyReach's native HubSpot integration logs social activity well, but it is one-way and HubSpot-only — there is no native Salesforce connector, so both CRMs and block-list control come from OutboundSync.
| CRM | Native connector | With OutboundSync |
|---|---|---|
| HubSpot | Sync is one-way (social to HubSpot). It cannot enforce CRM block lists back in HeyReach, and it is HubSpot-only. | Syncs the same social activity into HubSpot and pushes HubSpot lists back to HeyReach exclusion lists so suppression is enforced at the source. |
| Salesforce | HeyReach has no native Salesforce connector — native Salesforce tracking is a public roadmap request, reachable otherwise only through generic automation tools. | Syncs HeyReach social activity into Salesforce directly, so social touches land on the right records alongside email and phone. |
Integration tier
HeyReach is a gold tier OutboundSync integration partner.
Gold is the highest tier. These are direct live integrations built by OutboundSync, with two-way sync and many users.
Works with these CRMs
Sync HeyReach activity into your CRM. Learn how each integration works.
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HeyReach integration alternatives
If you are evaluating HeyReach, compare no-code automation, managed sync, and custom integration paths for HubSpot and Salesforce.
- Native integration alternative Compare your outbound tool’s built-in HubSpot connector to OutboundSync.
- Zapier alternative Compare task-based automation to managed outbound CRM sync.
- Make alternative Compare scenario-based automation to managed outbound CRM sync.
- n8n alternative Compare self-hosted workflow flexibility to managed CRM sync.
- Clay alternative Compare enrichment-platform CRM routing to managed outbound CRM sync.
- AI build alternative Should you just build this with AI — Claude Code, Codex, vibe-coding — or hand-roll middleware?
- Manual/BCC alternative Evaluate when manual logging is sufficient and when to move beyond it.
HeyReach integration FAQ
-
Which CRM systems does the HeyReach integration support?
This HeyReach integration supports HubSpot and Salesforce through OutboundSync. -
Is the HeyReach integration live?
Yes. It is currently live as a direct integration. -
Is HeyReach sync one-way or two-way?
HeyReach currently uses two-way sync in OutboundSync. -
What HeyReach data can OutboundSync sync?
OutboundSync syncs social activity into CRM records for workflows, reporting, and attribution. -
Do we need custom middleware to connect this integration?
No. OutboundSync provides a managed integration layer so teams can connect outbound tools to CRM workflows without maintaining custom middleware. -
What social data does HeyReach send to OutboundSync?
HeyReach sends social activity events—connection requests, messages, and engagement—which OutboundSync logs to contact and company records in your CRM.
HeyReach resources
Tutorials, case studies, and updates related to HeyReach.
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