Which HubSpot properties are updated
When to use this guide: Use this guide when configuring or validating CRM integration behavior.
Let’s review exactly which properties that OutboundSync is creating or updating based on campaign activity.
Properties will be broken into two main categories in this article: default properties and custom properties. Within that, we will have object-specific properties for companies or contacts.
The purpose of this article is to define the properties themselves.
Default properties
Section titled “Default properties”Default contact properties
Section titled “Default contact properties”By default, Contact search is done using the contacts’ email address as the unique identifier. If a contact already exists and the fields have values, OutboundSync will not overwrite them. HubSpot’s existing values will be left as-is.
Here are the default contact properties that OutboundSync interacts with, including: name, email address, website, and HubSpot owner ID.
OutboundSync webhook property
OutboundSync webhook property notes
HubSpot Property label
HubSpot property internal label
HubSpot property type
to_email
from email object
email
Single-line text
to_name OR to_email
if to_nameis not present then using to_email
First Name
firstname
Single-line text
to_name
if to_name is not present then leave blank
Last Name
lastname
Single-line text
domain
extracted after @ from email object
Website URL
website
Single-line text
webhook owner
If webhook checkbox “Assign contact owner” is selected then assign the owner, if not, leave blank
Contact owner
hubspot _owner_id
Single-line text
Default company properties
Section titled “Default company properties”If the webhook settings checkbox in OutboundSync has Create or update company Create or company company enabled, then OutboundSync will create or update companies. By default, company search is done using the companies’ domain as the unique identifier. If a company already exists, OutboundSync will not overwrite that property. HubSpot’s existing values will be left as-is.
Here are the default company properties that OutboundSync interacts with:
OutboundSync webhook property
OutboundSync webhook property notes
HubSpot Property label
HubSpot property internal label
HubSpot property type
domain
extracted after @ from email object
Website URL
website
Single-line text
domain
extracted after @ from email object
Company Domain Name
domain
URL
Custom contact properties
Section titled “Custom contact properties”OutboundSync requires that the user who creates the webhook has permission to create custom contact properties. Without these permissions, the application cannot perform this action.
OutboundSync also has an option to create custom contact properties. These properties serve to make your campaign data easily available in HubSpot for lists, views, workflows, and more.
In general, it is highly recommended that you enable these properties as they unlock significantly more usability of your outbound data inside of HubSpot.
In order to demonstrate them in a web-friendly format, we are going to break this into sections.
Click here to download a CSV with all the properties.
Property names and types
Section titled “Property names and types”In this table, you can see the specific webhook event types and corresponding property types in HubSpot.
Property Name
Event Type
Property Type
Last app URL
ALL EVENTS
Single-line text
Last bounce time
EMAIL BOUNCE
Date picker
Last campaign ID
ALL EVENTS
Single-line text
Last campaign name
ALL EVENTS
Single-line text
Last connection status
CONNECTION REQUEST ACCEPTED OR SENT
Single-line text
Last connection status time
CONNECTION REQUEST ACCEPTED OR SENT
Date picker
Last email campaign ID
ALL EMAIL EVENTS
Single-line text
Last email campaign name
ALL EMAIL EVENTS
Single-line text
Last email lead category update ID
LEAD CATEGORY UPDATE
Single-line text
Last email lead category update name
LEAD CATEGORY UPDATE
Single-line text
Last email open message
EMAIL OPEN
Single-line text
Last email open subject
EMAIL OPEN
Single-line text
Last email open time
EMAIL OPEN
Date picker
Last email reply address
EMAIL REPLY
Single-line text
Last email reply message
EMAIL REPLY
Single-line text
Last email reply name
EMAIL REPLY
Single-line text
Last email reply subject
EMAIL REPLY
Single-line text
Last email reply time
EMAIL REPLY
Date picker
Last email sent address
EMAIL SENT
Single-line text
Last email sent message
EMAIL SENT
Single-line text
Last email sent name
EMAIL SENT
Single-line text
Last email sent subject
EMAIL SENT
Single-line text
Last email sent time
EMAIL SENT
Date picker
Last email sequence step
EMAIL SENT
Number
Last email unsubscribe time
LEAD UNSUBSCRIBED
Date picker
Last follow sender
FOLLOW SENT
Single-line text
Last follow time
FOLLOW SENT
Date picker
Last lead category ID
LEAD CATEGORY UPDATE
Single-line text
Last lead category name
LEAD CATEGORY UPDATE
Single-line text
Last like post URL
LIKED POST
Single-line text
Last like sender
LIKED POST
Single-line text
Last like time
LIKED POST
Date picker
Last link click time
EMAIL LINK CLICK
Date picker
Last link click URL
EMAIL LINK CLICK
Single-line text
Last reply social message
MESSAGE REPLY RECEIVED
Single-line text
Last reply social profile
MESSAGE REPLY RECEIVED
Single-line text
Last reply social sender
MESSAGE REPLY RECEIVED
Single-line text
Last reply social time
MESSAGE REPLY RECEIVED
Date picker
Last sent social message
MESSAGE SENT
Single-line text
Last sent social profile
MESSAGE SENT
Single-line text
Last sent social sender
MESSAGE SENT
Single-line text
Last sent social time
MESSAGE SENT
Date picker
Last social campaign ID
ALL SOCIAL EVENTS
Single-line text
Last social campaign name
ALL SOCIAL EVENTS
Single-line text
Last social lead category ID
LEAD CATEGORY UPDATE
Single-line text
Last social lead category name
LEAD CATEGORY UPDATE
Single-line text
Last update occurred
ALL EVENTS
Date picker
Last update source
ALL EVENTS
Single-line text
Last view sender
VIEWED PROFILE
Single-line text
Last view time
VIEWED PROFILE
Date picker
Number of email link clicks
EMAIL LINK CLICK
Number
Number of email opens
EMAIL OPEN
Number
Names and event by platform
Section titled “Names and event by platform”Not every property is supported across every Sales Engagement Platform. Limitations may be based on channel- or platform-level limitations.
Property Name
Channel Type
Instantly
Smartlead
EmailBison
HeyReach
Last app URL
EMAIL OR SOCIAL
✅
✅
❌
✅
Last bounce time
✅
✅
✅
❌
Last campaign ID
EMAIL OR SOCIAL
✅
✅
✅
✅
Last campaign name
EMAIL OR SOCIAL
✅
✅
✅
✅
Last connection status
SOCIAL
❌
❌
❌
✅
Last connection status time
SOCIAL
❌
❌
❌
✅
Last email campaign ID
✅
✅
✅
❌
Last email campaign name
✅
✅
✅
❌
Last email lead category update ID
✅
✅
✅
❌
Last email lead category update name
✅
✅
✅
❌
Last email open message
❌
✅
✅
❌
Last email open subject
❌
✅
✅
❌
Last email open time
✅
✅
✅
❌
Last email reply address
✅
✅
✅
❌
Last email reply message
✅
✅
✅
❌
Last email reply name
✅
✅
✅
❌
Last email reply subject
✅
✅
✅
❌
Last email reply time
✅
✅
✅
❌
Last email sent address
✅
✅
✅
❌
Last email sent message
✅
✅
✅
❌
Last email sent name
❌
❌
✅
❌
Last email sent subject
✅
✅
✅
❌
Last email sent time
✅
✅
✅
❌
Last email sequence step
✅
✅
✅
❌
Last email unsubscribe time
✅
✅
✅
❌
Last follow sender
SOCIAL
❌
❌
❌
✅
Last follow time
SOCIAL
❌
❌
❌
✅
Last lead category ID
EMAIL OR SOCIAL
✅
✅
✅
✅
Last lead category name
EMAIL OR SOCIAL
✅
✅
✅
✅
Last like post URL
SOCIAL
❌
❌
❌
✅
Last like sender
SOCIAL
❌
❌
❌
✅
Last like time
SOCIAL
❌
❌
❌
✅
Last link click time
✅
✅
✅
❌
Last link click URL
✅
✅
✅
❌
Last reply social message
SOCIAL
❌
❌
❌
✅
Last reply social profile
SOCIAL
❌
❌
❌
✅
Last reply social sender
SOCIAL
❌
❌
❌
✅
Last reply social time
SOCIAL
❌
❌
❌
✅
Last sent social message
SOCIAL
❌
❌
❌
✅
Last sent social profile
SOCIAL
❌
❌
❌
✅
Last sent social sender
SOCIAL
❌
❌
❌
✅
Last sent social time
SOCIAL
❌
❌
❌
✅
Last social campaign ID
SOCIAL
❌
❌
❌
✅
Last social campaign name
SOCIAL
❌
❌
❌
✅
Last social lead category ID
SOCIAL
❌
❌
❌
✅
Last social lead category name
SOCIAL
❌
❌
❌
✅
Last update occurred
EMAIL OR SOCIAL
✅
✅
✅
✅
Last update source
EMAIL OR SOCIAL
✅
✅
✅
✅
Last view sender
SOCIAL
❌
❌
❌
✅
Last view time
SOCIAL
❌
❌
❌
✅
Number of email link clicks
✅
✅
✅
❌
Number of email opens
✅
✅
✅
❌
Property names and internal labels
Section titled “Property names and internal labels”The last way to present the custom contact properties is simply looking at the property name and internal label, or unique identifier, that is used inside of HubSpot.
The internal labels are generally referenced for more advanced workflows, including custom API calls, and are not of interest for most users.
Property Name
Internal Label
Last app URL
os_last_app_url
Last bounce time
os_last_bounce_time
Last campaign ID
os_last_campaign_id
Last campaign name
os_last_campaign_name
Last connection status
os_last_connection_status
Last connection status time
os_last_connection_status_time
Last email campaign ID
os_last_email_campaign_id
Last email campaign name
os_last_email_campaign_name
Last email lead category update ID
os_last_email_lead_category_id
Last email lead category update name
os_last_email_lead_category_name
Last email open message
os_last_open_message
Last email open subject
os_last_open_subject
Last email open time
os_last_open_time
Last email reply address
os_last_reply_address
Last email reply message
os_last_reply_message
Last email reply name
os_last_reply_name
Last email reply subject
os_last_reply_message
Last email reply time
os_last_reply_time
Last email sent address
os_last_sent_address
Last email sent message
os_last_sent_message
Last email sent name
os_last_sent_name
Last email sent subject
os_last_sent_subject
Last email sent time
os_last_sent_time
Last email sequence step
os_last_email_sequence_step
Last email unsubscribe time
os_last_unsubscribe_time
Last follow sender
os_last_follow_sender
Last follow time
os_last_follow_time
Last lead category ID
os_last_lead_category_id
Last lead category name
os_last_lead_category_name
Last like post URL
os_last_like_post_url
Last like sender
os_last_like_sender
Last like time
os_last_like_time
Last link click time
os_last_link_click_time
Last link click URL
os_last_link_click_url
Last reply social message
os_last_reply_social_message
Last reply social profile
os_last_reply_social_profile
Last reply social sender
os_last_reply_social_sender
Last reply social time
os_last_reply_social_time
Last sent social message
os_last_sent_social_message
Last sent social profile
os_last_sent_social_profile
Last sent social sender
os_last_sent_social_sender
Last sent social time
os_last_sent_social_time
Last social campaign ID
os_last_social_campaign_id
Last social campaign name
os_last_social_campaign_name
Last social lead category ID
os_last_social_lead_category_id
Last social lead category name
os_last_social_lead_category_name
Last update occurred
os_last_update_occurred
Last update source
os_last_update_source
Last view sender
os_last_view_sender
Last view time
os_last_view_time
Number of email link clicks
os_number_of_email_link_clicks
Number of email opens
os_number_of_email_opens
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