Webhooks and delivery

OutboundSync receives webhooks from your sales engagement platform (SEP), processes and matches them, then writes activity and related records into your CRM (HubSpot or Salesforce).

For connector-specific URLs, payload shapes, and UI steps, use your SEP’s webhook guide. Use the articles below for platform-wide behavior (forwarding, queueing, testing, and how HubSpot processes payloads).

How OutboundSync handles webhook forwarding Forwarding rules and delivery expectations.

Queueing and prioritization Why some events may arrive in CRM slightly after others.

Sending test webhook payloads Validate configuration before going live.

How webhook payloads are processed (HubSpot) Processing model for HubSpot customers.

Example: Smartlead webhook guide Representative SEP-specific setup (repeat pattern for other tools).