Pushing HubSpot lists to HeyReach exclusion lists
Sync HubSpot lists with HeyReach to exclude key contacts from campaigns. OutboundSync's HeyReach HubSpot integration keeps your campaigns on target.
Harris Kenny
HeyReach → HubSpot
HeyReach + HubSpot integration
Log every HeyReach connection request, message, and reply on the right HubSpot Contact, then push HubSpot lists back to HeyReach so customers never get a cold social pitch.
LiveTwo-way syncSocial
HeyReach + HubSpot at a glance
Yes, HeyReach integrates with HubSpot through OutboundSync. Connection requests, acceptances, standard and premium messages, replies, follows, post likes, profile views, and lead tag changes become social timeline events on the matching HubSpot Contact. Messages with text also create HubSpot Communications records. HubSpot lists sync back to HeyReach as exclusion lists.
| Status | Live |
|---|---|
| Channels | Social |
| Direction | Activity HeyReach → HubSpot; block lists HubSpot → HeyReach |
| HubSpot records | Contacts, with optional Company association |
| Block lists | Yes, from HubSpot lists |
| HeyReach plan | Any plan |
| Setup | Self-serve: install the app from the HubSpot App Marketplace |
HeyReach's own HubSpot connector logs social activity well, but it runs one way and can't enforce your CRM's suppression rules back in HeyReach. OutboundSync covers both directions that matter: activity into HubSpot, and HubSpot lists out to HeyReach, so a customer or open deal is excluded before a sender account ever reaches out.
Social sync lives or dies on matching, and a social profile URL is the only identifier HeyReach always sends. OutboundSync matches on that URL by default, can fall back to email when your Contacts lack an enriched profile URL, and can match on your own lookup ID when you keep one. The result is activity on the Contact you expect, not a pile of near-duplicates.
What syncs from HeyReach to HubSpot
Every event below arrives in near-real time and lands on the matched HubSpot record. Pick the ones you want per source.
| Event | Channel | Where it lands in HubSpot |
|---|---|---|
| Connection request sent | Social | Social timeline event, plus a Communications record when the event has message text |
| Connection request accepted | Social | Social timeline event, plus a Communications record when the event has message text |
| Message sent— Standard and premium messages | Social | Social timeline event, plus a Communications record when the event has message text |
| Reply received— Standard and premium message replies | Social | Social timeline event plus a Communications record with the message text |
| Follow sent | Social | Social timeline event, plus a Communications record when the event has message text |
| Post liked | Social | Social timeline event, plus a Communications record when the event has message text |
| Profile viewed | Social | Social timeline event, plus a Communications record when the event has message text |
| Lead tag updated— Manual tags plus positive, negative, and generic auto-tags | Social | Timeline event plus OutboundSync Contact properties |
Event names come from the HeyReach webhooks OutboundSync receives. See the HeyReach event reference.
What teams do with HeyReach + HubSpot
Trigger on accepted connections
Enroll a Contact in a HubSpot workflow the moment a HeyReach connection request is accepted.
Exclude customers from campaigns
Sync a HubSpot list of customers and open deals to HeyReach so senders never pitch them.
Report social next to email
Put HeyReach replies in the same HubSpot reports as email activity to compare channels honestly.
Ways to connect HeyReach and HubSpot
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| HeyReach's native HubSpot connectorNative integration comparison | A HubSpot-verified connector logs connection requests, messages, premium messages, and replies as native HubSpot activity, and can pull HubSpot lists in as campaign sources. | Sync is one-way (social to HubSpot). It cannot enforce CRM block lists back in HeyReach, and it is HubSpot-only.Source: heyreach.io, heyreach.io |
| Zapier, Make, or n8nCompare integration platforms | Catch HeyReach webhooks and write each event to HubSpot with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the HeyReach and HubSpot APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built social activity sync into HubSpot Contacts, with HubSpot lists pushed back as block lists. | Self-serve setup, searchable event logs, and support from the team that maintains the connector. |
How to set up HeyReach + HubSpot
Step 1: Install the HubSpot app
A Super Admin installs OutboundSync from the HubSpot App Marketplace and approves the OAuth scopes.
Step 2: Connect HeyReach
Add your HeyReach API key in OutboundSync, then paste the source's webhook URL into HeyReach.
Step 3: Choose events and properties
Pick which HeyReach events to log as timeline events and which OutboundSync Contact properties to write.
Step 4: Add a block list
Point a HubSpot list of customers, open deals, or do-not-contact records at HeyReach so they never get cold outreach.
Step 5: Send a test event
Trigger one HeyReach event and confirm it on a real Contact.
Step 6: Go live
Turn on the source and start building HubSpot workflows, active lists, and custom reports on real HeyReach data.
Plan requirements
HeyReach plan
Any plan
OutboundSync works with every HeyReach plan (Growth, Agency, and Unlimited). Webhooks and the API are included on all of them.
HubSpot
OutboundSync works on every HubSpot tier with no feature gating. Your tier decides what you can build on the synced data.
Which HubSpot tier you need
| Tier | Fit | What it adds |
|---|---|---|
| Free | Reply and CRM management for up to 1,000 contacts. |
|
| Starter | CRM hygiene with minimal automation, no reporting. |
|
| ProfessionalMost common | Scaling CRM full automation, light reporting. |
|
| Enterprise | All-in-one CRM system of record and system of action. |
|
Related integrations and guides
HeyReach with other CRMs
Other outbound tools for HubSpot
Millions of activities synced every month
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HygraphHeyReach + HubSpot FAQ
What HeyReach activity does OutboundSync sync to HubSpot?
Connection request sent, connection request accepted, message sent, reply received, follow sent, post liked, profile viewed, and lead tag updated.Which HubSpot records does it write to?
OutboundSync matches or creates HubSpot Contacts. HeyReach events land as social timeline event, plus a Communications record when the event has message text; or social timeline event plus a Communications record with the message text; or timeline event plus OutboundSync Contact properties. See the HubSpot data model docs for details.How does OutboundSync match HeyReach activity to HubSpot Contacts?
By social profile URL by default, mapped to whichever HubSpot property stores it. The optional triage lookup tries your own lookup ID, then email, then the profile URL, and stops at the first match.Is the integration one-way or two-way?
Activity flows one way, from HeyReach into HubSpot. The only write-back is block lists: HubSpot lists you choose are pushed to HeyReach so those records are suppressed.Do I need admin access to set it up?
A HubSpot Super Admin installs the OutboundSync app and keeps it authorized.Which HeyReach plan do I need?
OutboundSync works with every HeyReach plan (Growth, Agency, and Unlimited). Webhooks and the API are included on all of them.How is HeyReach + HubSpot priced?
OutboundSync bills on sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. Plan details are on the pricing page.Can I do this with Zapier, Make, or n8n?
Zapier, Make, and n8n can route light social activity, but they get hard to maintain once you need accurate sequencing and suppression. OutboundSync is built for CRM sync, keeps searchable event logs beyond 30 days, and prices by outbound volume instead of per-step billing.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
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Tutorials, case studies, and updates related to HeyReach.
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