Partner spotlight: HeyReach
HeyReach is a social selling platform for agencies, founded in 2023. Learn what it does and how it syncs outreach into your CRM with OutboundSync.
Jason Ma
HeyReach → Close
HeyReach + Close integration
When a HeyReach conversation turns warm, the rep who picks up the phone should see it. OutboundSync logs HeyReach social activity on the matching Close Lead.
BetaOne-way syncSocial
HeyReach + Close at a glance
HeyReach works with Close through OutboundSync. HeyReach connection requests, acceptances, messages, replies, follows, post likes, profile views, and lead tag updates are logged as activity on the matching Close Lead. Activity flows one way, from HeyReach into Close, and the OutboundSync team handles source setup with you.
| Status | Beta (Close is a one-way beta CRM) |
|---|---|
| Channels | Social |
| Direction | One-way, HeyReach → Close |
| Close records | Leads |
| Block lists | Not available for this pairing |
| HeyReach plan | Any plan |
| Setup | Guided: the OutboundSync team runs onboarding |
Social outreach warms prospects up, and Close is where many teams turn that warmth into calls and meetings. Without a sync, the handoff happens in a Slack message or not at all. OutboundSync puts the HeyReach conversation on the Close Lead, so the rep can see which message landed and what the prospect replied.
HeyReach tags travel with the activity, including its positive and negative auto-tags. That makes it easy to build a Smart View of Leads who responded well on social and are ready for a call, without anyone copying names out of HeyReach.
What syncs from HeyReach to Close
Every event below arrives in near-real time and lands on the matched Close record. Pick the ones you want per source.
| Event | Channel | Where it lands in Close |
|---|---|---|
| Connection request sent | Social | Activity on the Close Lead |
| Connection request accepted | Social | Activity on the Close Lead |
| Message sent— Standard and premium messages | Social | Activity on the Close Lead |
| Reply received— Standard and premium message replies | Social | Activity on the Close Lead |
| Follow sent | Social | Activity on the Close Lead |
| Post liked | Social | Activity on the Close Lead |
| Profile viewed | Social | Activity on the Close Lead |
| Lead tag updated— Manual tags plus positive, negative, and generic auto-tags | Social | Activity on the Close Lead |
Event names come from the HeyReach webhooks OutboundSync receives. Close is a one-way beta, so exact event coverage is confirmed during onboarding. See the HeyReach event reference.
What teams do with HeyReach + Close
Call positive social replies
Filter a Smart View on positive HeyReach tags so reps call the people who already said yes.
Warm up cold calls
A rep can see an accepted connection and recent messages on the Lead before dialing.
Track social effort
Managers see connection requests, follows, and profile views per Lead without opening HeyReach.
Ways to connect HeyReach and Close
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch HeyReach webhooks and write each event to Close with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the HeyReach and Close APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built social activity sync into Close Leads. | One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today. |
How to set up HeyReach + Close
Step 1: Connect Close
Authorize OutboundSync from the Close App Marketplace. The OutboundSync team adds Close as a Connected Account with you.
Step 2: Connect HeyReach
Add your HeyReach API key in OutboundSync, then paste the source's webhook URL into HeyReach.
Step 3: Create the Close source
Select HeyReach when you create the Close source, and confirm how contacts are matched.
Step 4: Send a test event
Trigger one HeyReach event and confirm it on a real Close Lead.
Step 5: Go live
Launch with the OutboundSync team watching the first production events in Close.
Plan requirements
HeyReach plan
Any plan
OutboundSync works with every HeyReach plan (Growth, Agency, and Unlimited). Webhooks and the API are included on all of them.
Close
Close is a one-way beta. There is no Close plan gate on our side; onboarding runs with the OutboundSync team.
Related integrations and guides
HeyReach with other CRMs
Other outbound tools for Close
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TapcheckHeyReach + Close FAQ
What HeyReach activity does OutboundSync sync to Close?
Connection request sent, connection request accepted, message sent, reply received, follow sent, post liked, profile viewed, and lead tag updated.Which Close records does it write to?
OutboundSync matches or creates Close Leads. HeyReach events land as activity on the Close Lead. See the Close beta guide for details.Can HeyReach tags drive Close Smart Views?
Yes. Tag updates, including HeyReach auto-tags, are logged as Close activity, and teams use them in the Smart Views they build. OutboundSync does not ship prebuilt views.Is the integration one-way or two-way?
One-way. Activity flows from HeyReach into Close, and nothing is written back to HeyReach.Can I use Close records as a block list?
Not today. Block lists come from HubSpot lists or Salesforce reports. The Close beta syncs activity in only.Do I need admin access to set it up?
A Close admin authorizes OutboundSync from the Close App Marketplace during guided onboarding.Which HeyReach plan do I need?
OutboundSync works with every HeyReach plan (Growth, Agency, and Unlimited). Webhooks and the API are included on all of them.How is HeyReach + Close priced?
Beta access is scoped with the OutboundSync team during onboarding. Billing follows the same model as every plan: sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. See the pricing page.Can I do this with Zapier, Make, or n8n?
Zapier, Make, and n8n can route light social activity, but they get hard to maintain once you need accurate sequencing and suppression. OutboundSync is built for CRM sync, keeps searchable event logs beyond 30 days, and prices by outbound volume instead of per-step billing.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
HeyReach resources
Tutorials, case studies, and updates related to HeyReach.
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See HeyReach activity in Close
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