Partner spotlight: HeyReach
HeyReach is a social selling platform for agencies, founded in 2023. Learn what it does and how it syncs outreach into your CRM with OutboundSync.
Jason Ma
HeyReach → Attio
HeyReach + Attio integration
Attio is a great home for relationship data, and social outreach is relationship data. OutboundSync writes HeyReach activity to the Person as Notes and optional structured records.
BetaOne-way syncSocial
HeyReach + Attio at a glance
HeyReach connects to Attio through OutboundSync. Every HeyReach event, from connection requests and acceptances to messages, replies, and tag changes, writes a Note on the matched Attio Person. The optional OutboundSync custom object adds one structured record per event, including profile URLs and message text, so you can filter and list social activity.
| Status | Beta (Attio is a one-way beta CRM) |
|---|---|
| Channels | Social |
| Direction | One-way, HeyReach → Attio |
| Attio records | People, with the related Company |
| Block lists | Not available for this pairing |
| HeyReach plan | Any plan |
| Setup | Guided: the OutboundSync team runs onboarding |
Social outreach generates a lot of small signals: a follow, a like, a viewed profile, an accepted request. In Attio, those signals are most useful as data rather than prose. The OutboundSync object stores each one as a record with the event type, campaign, sender, and profile URL, while the Note keeps a readable trail on the Person.
Replies carry the message text on the record, so a strategist can read what the prospect actually said without leaving Attio. Notes always write, even if custom-object scopes aren't granted yet, which means you can start simple and add structure later.
What syncs from HeyReach to Attio
Every event below arrives in near-real time and lands on the matched Attio record. Pick the ones you want per source.
| Event | Channel | Where it lands in Attio |
|---|---|---|
| Connection request sent | Social | Note on the Person, plus an optional OutboundSync record |
| Connection request accepted | Social | Note on the Person, plus an optional OutboundSync record |
| Message sent— Standard and premium messages | Social | Note on the Person, plus an optional OutboundSync record |
| Reply received— Standard and premium message replies | Social | Note on the Person, plus an optional OutboundSync record |
| Follow sent | Social | Note on the Person, plus an optional OutboundSync record |
| Post liked | Social | Note on the Person, plus an optional OutboundSync record |
| Profile viewed | Social | Note on the Person, plus an optional OutboundSync record |
| Lead tag updated— Manual tags plus positive, negative, and generic auto-tags | Social | Note on the Person, plus an optional OutboundSync record |
Event names come from the HeyReach webhooks OutboundSync receives. Attio is a one-way beta, so exact event coverage is confirmed during onboarding. See the HeyReach event reference.
What teams do with HeyReach + Attio
Map warm relationships
List People with accepted connections and recent replies to see where social outreach is working.
Read replies in context
OutboundSync records keep the reply message text next to the campaign that earned it.
Compare campaigns
Filter records by HeyReach campaign to see which audiences accept and reply most.
Ways to connect HeyReach and Attio
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch HeyReach webhooks and write each event to Attio with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the HeyReach and Attio APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built social activity sync into Attio People. | One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today. |
How to set up HeyReach + Attio
Step 1: Connect Attio
Install OutboundSync from the Attio App Store, then optionally create the OutboundSync custom object in CRM Settings.
Step 2: Connect HeyReach
Add your HeyReach API key in OutboundSync, then paste the source's webhook URL into HeyReach.
Step 3: Create the Attio source
Select HeyReach when you create the Attio source, and confirm how contacts are matched.
Step 4: Send a test event
Trigger one HeyReach event and confirm it on a real Attio Person.
Step 5: Go live
Launch with the OutboundSync team watching the first production events in Attio.
Plan requirements
HeyReach plan
Any plan
OutboundSync works with every HeyReach plan (Growth, Agency, and Unlimited). Webhooks and the API are included on all of them.
Attio
Attio is a one-way beta. There is no Attio plan gate on our side; onboarding runs with the OutboundSync team.
Related integrations and guides
HeyReach with other CRMs
Other outbound tools for Attio
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TapcheckHeyReach + Attio FAQ
What HeyReach activity does OutboundSync sync to Attio?
Connection request sent, connection request accepted, message sent, reply received, follow sent, post liked, profile viewed, and lead tag updated.Which Attio records does it write to?
OutboundSync matches or creates Attio People. HeyReach events land as note on the Person, plus an optional OutboundSync record. See the Attio beta guide for details.Does HeyReach activity attach to Attio Companies?
Each Note lives on the matched Person. OutboundSync also matches or creates the related Company, and the optional OutboundSync record stores the Company ID so you can filter by account.Is the integration one-way or two-way?
One-way. Activity flows from HeyReach into Attio, and nothing is written back to HeyReach.Can I use Attio records as a block list?
Not today. Block lists come from HubSpot lists or Salesforce reports. The Attio beta syncs activity in only.Do I need admin access to set it up?
An Attio workspace admin installs OutboundSync from the Attio App Store during guided onboarding.Which HeyReach plan do I need?
OutboundSync works with every HeyReach plan (Growth, Agency, and Unlimited). Webhooks and the API are included on all of them.How is HeyReach + Attio priced?
Beta access is scoped with the OutboundSync team during onboarding. Billing follows the same model as every plan: sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. See the pricing page.Can I do this with Zapier, Make, or n8n?
Zapier, Make, and n8n can route light social activity, but they get hard to maintain once you need accurate sequencing and suppression. OutboundSync is built for CRM sync, keeps searchable event logs beyond 30 days, and prices by outbound volume instead of per-step billing.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
HeyReach resources
Tutorials, case studies, and updates related to HeyReach.
HeyReach exclusion lists from Salesforce reports
OutboundSync now pushes contacts from Salesforce reports directly into HeyReach exclusion lists, so open deals and customers stay out of new campaigns.
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Pushing HubSpot lists to HeyReach exclusion lists
Sync HubSpot lists with HeyReach to exclude key contacts from campaigns. OutboundSync's HeyReach HubSpot integration keeps your campaigns on target.
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See HeyReach activity in Attio
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