HotHawk social events now supported
OutboundSync now syncs HotHawk social messages and conversation tag events into HubSpot and Salesforce alongside existing email events.
Harris Kenny
HotHawk → HubSpot
HotHawk + HubSpot integration
HotHawk is where your team works replies from every inbox. OutboundSync puts that work on the HubSpot Contact: messages, labels, assignments, and opportunity changes.
BetaOne-way syncEmail and social
HotHawk + HubSpot at a glance
Yes, HotHawk integrates with HubSpot through OutboundSync. HotHawk email sends, received emails, bounces, labels, thread assignments, threads marked done, opportunity updates, and social messages and tags are written to the matching HubSpot Contact as timeline events. Onboarding runs with the OutboundSync team.
| Status | Beta (HotHawk setup is guided by the OutboundSync team) |
|---|---|
| Channels | Email and social |
| Direction | One-way, HotHawk → HubSpot |
| HubSpot records | Contacts, with optional Company association |
| Block lists | Not available for this pairing |
| HotHawk plan | Needs webhook access |
| Setup | Self-serve: install the app from the HubSpot App Marketplace; HotHawk source set up with our team |
Most sync tools stop at sends and replies. HotHawk is where replies get handled, so it knows more: which label a thread got, who it was assigned to, when it was marked done, and whether it became an opportunity. OutboundSync logs each of those on the HubSpot Contact, so HubSpot sees what your team did with a reply as well as the reply itself.
When HotHawk creates, wins, or loses an opportunity, or moves a deal stage, HubSpot gets a timeline event it can trigger on. That lets teams keep working in HotHawk while HubSpot reporting stays current.
What syncs from HotHawk to HubSpot
Every event below arrives in near-real time and lands on the matched HubSpot record. Pick the ones you want per source.
| Event | Channel | Where it lands in HubSpot |
|---|---|---|
| Email sent— Includes sends to leads with a specific label | Email timeline event on the Contact | |
| Email received— Includes replies from leads with a specific label | Email timeline event on the Contact, with the reply text | |
| Email bounced | Email timeline event on the Contact | |
| Label added— A specific label, or any label | Timeline event plus OutboundSync Contact properties | |
| Opportunity updates— Opportunity created, won, or lost, and deal stage changes | Timeline event plus OutboundSync Contact properties | |
| Thread updates— Thread marked done or assigned | Timeline event plus OutboundSync Contact properties | |
| Social message sent | Social | Social timeline event, plus a Communications record when the event has message text |
| Social message received | Social | Social timeline event plus a Communications record with the message text |
| Social conversation tag added | Social | Timeline event plus OutboundSync Contact properties |
Event names come from the HotHawk webhooks OutboundSync receives. See the HotHawk event reference.
What teams do with HotHawk + HubSpot
Mirror inbox outcomes
Trigger HubSpot workflows when HotHawk marks an opportunity won or lost.
Track reply handling
Report on threads assigned and marked done to see how fast the team works replies.
Act on labels
Use HotHawk labels as workflow triggers for routing and follow-up in HubSpot.
Ways to connect HotHawk and HubSpot
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch HotHawk webhooks and write each event to HubSpot with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the HotHawk and HubSpot APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built email and social activity sync into HubSpot Contacts. | Self-serve setup, searchable event logs, and support from the team that maintains the connector. |
How to set up HotHawk + HubSpot
Step 1: Install the HubSpot app
A Super Admin installs OutboundSync from the HubSpot App Marketplace and approves the OAuth scopes.
Step 2: Connect HotHawk
The OutboundSync team creates your HotHawk source with you and points HotHawk's webhooks at it.
Step 3: Choose events and properties
Pick which HotHawk events to log as timeline events and which OutboundSync Contact properties to write.
Step 4: Send a test event
Trigger one HotHawk event and confirm it on a real Contact.
Step 5: Go live
Turn on the source and start building HubSpot workflows, active lists, and custom reports on real HotHawk data.
Plan requirements
HotHawk plan
Needs webhook access
OutboundSync receives HotHawk activity through webhooks. Confirm your HotHawk plan includes webhook access, or ask us to check during setup.
HubSpot
OutboundSync works on every HubSpot tier with no feature gating. Your tier decides what you can build on the synced data.
Which HubSpot tier you need
| Tier | Fit | What it adds |
|---|---|---|
| Free | Reply and CRM management for up to 1,000 contacts. |
|
| Starter | CRM hygiene with minimal automation, no reporting. |
|
| ProfessionalMost common | Scaling CRM full automation, light reporting. |
|
| Enterprise | All-in-one CRM system of record and system of action. |
|
Related integrations and guides
HotHawk with other CRMs
Other outbound tools for HubSpot
Millions of activities synced every month
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HygraphHotHawk + HubSpot FAQ
What HotHawk activity does OutboundSync sync to HubSpot?
Email sent, email received, email bounced, label added, opportunity updates, thread updates, social message sent, social message received, and social conversation tag added.Which HubSpot records does it write to?
OutboundSync matches or creates HubSpot Contacts. HotHawk events land as email timeline event on the Contact; or email timeline event on the Contact, with the reply text; or timeline event plus OutboundSync Contact properties; or social timeline event, plus a Communications record when the event has message text; or social timeline event plus a Communications record with the message text. See the HubSpot data model docs for details.Do HotHawk opportunity stages create HubSpot deals?
No. Opportunity and deal-stage changes arrive as timeline events on the Contact. If you want HubSpot deals, build a workflow that creates or updates them from those events.Is the integration one-way or two-way?
One-way. Activity flows from HotHawk into HubSpot, and nothing is written back to HotHawk.Do I need admin access to set it up?
A HubSpot Super Admin installs the OutboundSync app and keeps it authorized.Which HotHawk plan do I need?
OutboundSync receives HotHawk activity through webhooks. Confirm your HotHawk plan includes webhook access, or ask us to check during setup.How is HotHawk + HubSpot priced?
OutboundSync bills on sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. Plan details are on the pricing page.Can I do this with Zapier, Make, or n8n?
Yes, for lightweight automation. Zapier, Make, and n8n are good for prototypes and simple routing, but they need ongoing maintenance and bill by task or step. OutboundSync is pre-built for outbound CRM sync, keeps searchable event logs beyond 30 days, and prices by outbound volume.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
HotHawk resources
Tutorials, case studies, and updates related to HotHawk.
See HotHawk activity in HubSpot
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