Partner spotlight: HeyReach
HeyReach is a social selling platform for agencies, founded in 2023. Learn what it does and how it syncs outreach into your CRM with OutboundSync.
Jason Ma


HeyReach → HighLevel
Agencies selling social outreach can finally show it inside the client's CRM. OutboundSync writes HeyReach activity as Notes on the matching HighLevel Contact.
HeyReach connects to HighLevel through OutboundSync. HeyReach connection requests, acceptances, messages, replies, follows, likes, profile views, and tag changes are written as plain-text Notes on the matching HighLevel Contact in one authorized sub-account. Matching uses a HighLevel custom field that stores the social profile URL, with optional fallbacks.
| Status | Beta (HighLevel is a one-way beta CRM) |
|---|---|
| Channels | Social |
| Direction | One-way, HeyReach → HighLevel |
| HighLevel records | Contacts in one sub-account (Location) |
| Block lists | Not available for this pairing |
| HeyReach plan | Any plan |
| Setup | Guided: Location OAuth in-app, then source setup with the OutboundSync team |
Social campaigns are hard to show a client because the work happens inside sender accounts they never see. OutboundSync moves it into the client's HighLevel sub-account: each HeyReach event becomes a readable Note on the Contact, so the client can see every request, message, and reply their agency sent on their behalf.
HighLevel doesn't have a native social profile field, so setup points OutboundSync at the custom field you use for profile URLs. That field becomes the match key, with optional fallbacks when a Contact is missing it. OutboundSync can also write the profile URL back to that field when it creates a Contact.
Every event below arrives in near-real time and lands on the matched HighLevel record. Pick the ones you want per source.
| Event | Channel | Where it lands in HighLevel |
|---|---|---|
| Connection request sent | Social | Plain-text Note on the Contact |
| Connection request accepted | Social | Plain-text Note on the Contact |
| Message sent— Standard and premium messages | Social | Plain-text Note on the Contact |
| Reply received— Standard and premium message replies | Social | Plain-text Note on the Contact |
| Follow sent | Social | Plain-text Note on the Contact |
| Post liked | Social | Plain-text Note on the Contact |
| Profile viewed | Social | Plain-text Note on the Contact |
| Lead tag updated— Manual tags plus positive, negative, and generic auto-tags | Social | Plain-text Note on the Contact |
Event names come from the HeyReach webhooks OutboundSync receives. HighLevel is a one-way beta, so exact event coverage is confirmed during onboarding. See the HeyReach event reference.
Clients read HeyReach outreach on their own HighLevel Contacts instead of in screenshots.
A HeyReach reply shows up on the Contact so the client can follow up in HighLevel right away.
New Contacts get their social profile URL written to your custom field for future matching.
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch HeyReach webhooks and write each event to HighLevel with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the HeyReach and HighLevel APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built social activity sync into HighLevel Contacts. | One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today. |
Authorize the HighLevel sub-account (Location) from CRM Settings in OutboundSync with the same email you use to log in.
Add your HeyReach API key in OutboundSync, then paste the source's webhook URL into HeyReach.
Select HeyReach when you create the HighLevel source, and confirm how contacts are matched.
Trigger one HeyReach event and confirm it on a real HighLevel Contact.
Launch with the OutboundSync team watching the first production events in HighLevel.
Any plan
OutboundSync works with every HeyReach plan (Growth, Agency, and Unlimited). Webhooks and the API are included on all of them.
HighLevel is a one-way beta. There is no HighLevel plan gate on our side; onboarding runs with the OutboundSync team.
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