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Clay

Clay is an AI-native sales engagement platform automating prospecting, enrichment, and personalized outreach.

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SilverLiveSales Engagement PlatformDirectOne-way sync United States

Clay's sequencer activity, logged in your CRM

Clay is best known for enrichment, and it also runs a native email sequencer. OutboundSync syncs that sequencer's activity into Salesforce, HubSpot, and more: sends, manual sends, opens, link clicks, replies, reply categories, bounces, and unsubscribes, with campaign and step details on each event.

Clay's sequencer runs on a Smartlead white-label, so each Clay table points its webhook at a Smartlead-style source in OutboundSync. Tables stay separated, and you can run Clay alongside a separate Smartlead account without mixing the two.

Enrichment is a separate path. Clay table fields, AI research, and enrichment results are written by Clay's own CRM integrations from inside the table, and OutboundSync adds the engagement history on top. Going the other way, Clay columns can call OutboundSync's prior-outreach API to skip people you've already contacted.

What you get

  • Sequence sends, opens, clicks, and replies as CRM activity
  • Reply categories for routing and reporting
  • One source per Clay table for clean separation
  • Prior-outreach API for Clay columns to skip contacted people
  • Works alongside a separate Smartlead account
  • Complements Clay's own enrichment push to your CRM

What syncs from Clay

OutboundSync receives these Clay events in near-real time and writes them to the matching CRM record. Pick a CRM below to see exactly where each one lands.

Clay events OutboundSync syncs
EventChannel
Email sent— Sequence sends and manual sends from ClayEmail
Email openedEmail
Link clickedEmail
Reply receivedEmail
Email bouncedEmail
Lead unsubscribedEmail
Lead category updated— Smartlead's built-in and custom lead categoriesEmail

Integration tier

Clay is a silver tier OutboundSync integration partner.

OutboundSync Integration Partner – Silver tier

Silver is the second highest tier. These are direct live or beta integrations by OutboundSync, with one-way or two-way sync and a growing user base.

Works with these CRMs

See exactly what Clay syncs into each CRM, and how to set it up.

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Clay integration alternatives

If you are evaluating Clay, compare no-code automation, managed sync, and custom integration paths for Salesforce and HubSpot.

Clay integration FAQ

  • Which CRM systems does the Clay integration support?
    This Clay integration supports Salesforce and HubSpot through OutboundSync.
  • Is the Clay integration live?
    Yes. It is currently live as a direct integration.
  • Is Clay sync one-way or two-way?
    Clay currently uses one-way sync in OutboundSync.
  • What Clay data can OutboundSync sync?
    OutboundSync syncs email activity into CRM records for workflows, reporting, and attribution.
  • Do we need custom middleware to connect this integration?
    No. OutboundSync provides a managed integration layer so teams can connect outbound tools to CRM workflows without maintaining custom middleware.

Clay resources

Tutorials, case studies, and updates related to Clay.

Company

Partner spotlight: Clay

Clay Sequencer is Clay's native outbound engine. See how OutboundSync syncs its send and reply activity, one-way, into your Salesforce or HubSpot records.

Jason Ma