HotHawk social events now supported
OutboundSync now syncs HotHawk social messages and conversation tag events into HubSpot and Salesforce alongside existing email events.
Harris Kenny


HotHawk → HighLevel
Agencies working client replies in HotHawk can show that work in the client's HighLevel. OutboundSync writes each inbox event as a Note on the matching Contact.
HotHawk connects to HighLevel through OutboundSync. HotHawk email sends, received emails, bounces, labels, thread assignments, threads marked done, opportunity updates, and social messages and tags are written as plain-text Notes on the matching HighLevel Contact in one authorized sub-account.
| Status | Beta (HighLevel is a one-way beta CRM) |
|---|---|
| Channels | Email and social |
| Direction | One-way, HotHawk → HighLevel |
| HighLevel records | Contacts in one sub-account (Location) |
| Block lists | Not available for this pairing |
| HotHawk plan | Needs webhook access |
| Setup | Guided: Location OAuth in-app, then source setup with the OutboundSync team |
Reply management is a service many agencies sell but few can show. OutboundSync makes it visible: when an agency team labels, assigns, or closes out a thread in HotHawk, that event lands as a Note on the client's HighLevel Contact, in the sub-account you connected.
Clients see the messages too, email and social, in plain text they can read at a glance. Opportunity updates from HotHawk show which conversations the agency moved forward, without the client needing a login to the agency's tools.
Every event below arrives in near-real time and lands on the matched HighLevel record. Pick the ones you want per source.
| Event | Channel | Where it lands in HighLevel |
|---|---|---|
| Email sent— Includes sends to leads with a specific label | Plain-text Note on the Contact | |
| Email received— Includes replies from leads with a specific label | Plain-text Note on the Contact | |
| Email bounced | Plain-text Note on the Contact | |
| Label added— A specific label, or any label | Plain-text Note on the Contact | |
| Opportunity updates— Opportunity created, won, or lost, and deal stage changes | Plain-text Note on the Contact | |
| Thread updates— Thread marked done or assigned | Plain-text Note on the Contact | |
| Social message sent | Social | Plain-text Note on the Contact |
| Social message received | Social | Plain-text Note on the Contact |
| Social conversation tag added | Social | Plain-text Note on the Contact |
Event names come from the HotHawk webhooks OutboundSync receives. HighLevel is a one-way beta, so exact event coverage is confirmed during onboarding. See the HotHawk event reference.
Clients see labels, assignments, and done threads on their own Contacts.
HotHawk opportunity updates tell the client which conversations are moving.
Activity lands only in the Location authorized for that client.
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch HotHawk webhooks and write each event to HighLevel with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the HotHawk and HighLevel APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built email and social activity sync into HighLevel Contacts. | One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today. |
Authorize the HighLevel sub-account (Location) from CRM Settings in OutboundSync with the same email you use to log in.
The OutboundSync team creates your HotHawk source with you and points HotHawk's webhooks at it.
Select HotHawk when you create the HighLevel source, and confirm how contacts are matched.
Trigger one HotHawk event and confirm it on a real HighLevel Contact.
Launch with the OutboundSync team watching the first production events in HighLevel.
Needs webhook access
OutboundSync receives HotHawk activity through webhooks. Confirm your HotHawk plan includes webhook access, or ask us to check during setup.
HighLevel is a one-way beta. There is no HighLevel plan gate on our side; onboarding runs with the OutboundSync team.
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TapcheckTutorials, case studies, and updates related to HotHawk.
OutboundSync now syncs HotHawk social messages and conversation tag events into HubSpot and Salesforce alongside existing email events.
Harris Kenny
A quick walkthrough with your own stack. Setup takes minutes, with no long-term contract.
