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SuperSend → Attio

SuperSend + Attio integration

Give SuperSend activity structure in Attio. OutboundSync writes a Note on the Person for each event and can store it as a record with campaign, subject, and reply text.

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BetaOne-way syncEmail

SuperSend + Attio at a glance

SuperSend connects to Attio through OutboundSync. SuperSend email sends, opens, link clicks, replies, bounces, unsubscribes, and interested leads each write a Note on the matched Attio Person. The optional OutboundSync custom object adds a structured record per event, with campaign, subject, and message fields you can filter.

SuperSend + Attio integration facts
StatusBeta (Attio is a one-way beta CRM)
ChannelsEmail
DirectionOne-way, SuperSend → Attio
Attio recordsPeople, with the related Company
Block listsNot available for this pairing
SuperSend planAny plan
SetupGuided: the OutboundSync team runs onboarding

SuperSend is often chosen for its sending infrastructure, and Attio for its flexible data model. OutboundSync connects the two by storing each SuperSend event as an OutboundSync record: subject line, campaign, sequence step, and the sent or reply message. That makes outreach something you can query in Attio as well as read.

Interested events are records too, so an Attio list of People SuperSend marked interested is one filter away. Notes on the Person keep the readable history for anyone who just needs context before a call.

What syncs from SuperSend to Attio

Every event below arrives in near-real time and lands on the matched Attio record. Pick the ones you want per source.

SuperSend events OutboundSync syncs to Attio
EventChannelWhere it lands in Attio
Email sentEmailNote on the Person, plus an optional OutboundSync record
Email openedEmailNote on the Person, plus an optional OutboundSync record
Link clickedEmailNote on the Person, plus an optional OutboundSync record
Reply receivedEmailNote on the Person, plus an optional OutboundSync record
Email bouncedEmailNote on the Person, plus an optional OutboundSync record
Lead unsubscribedEmailNote on the Person, plus an optional OutboundSync record
Lead marked interestedEmailNote on the Person, plus an optional OutboundSync record

Event names come from the SuperSend webhooks OutboundSync receives. Attio is a one-way beta, so exact event coverage is confirmed during onboarding. See the SuperSend event reference.

What teams do with SuperSend + Attio

  • List interested People

    Filter OutboundSync records to the SuperSend interested event for a ready-to-work list.

  • Review subject lines

    Compare replies by subject line using the fields stored on each record.

  • Keep context on the Person

    Notes show every SuperSend touch before a meeting.

Ways to connect SuperSend and Attio

The options teams weigh before they commit a production sync.

Ways to connect SuperSend and Attio, compared
OptionWhat it doesTrade-off
Zapier, Make, or n8nCompare integration platformsCatch SuperSend webhooks and write each event to Attio with a workflow you build.Every event type, retry, and field change is a workflow you maintain, billed per task or step.
Custom buildBuild vs buyWrite your own service against the SuperSend and Attio APIs.You own matching, deduplication, API limits, and every upstream schema change.
OutboundSyncPre-built email activity sync into Attio People.One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today.

How to set up SuperSend + Attio

  1. Step 1: Connect Attio

    Install OutboundSync from the Attio App Store, then optionally create the OutboundSync custom object in CRM Settings.

  2. Step 2: Connect SuperSend

    The OutboundSync team creates your SuperSend source with you and points SuperSend's webhooks at it.

  3. Step 3: Create the Attio source

    Select SuperSend when you create the Attio source, and confirm how contacts are matched.

  4. Step 4: Send a test event

    Trigger one SuperSend event and confirm it on a real Attio Person.

  5. Step 5: Go live

    Launch with the OutboundSync team watching the first production events in Attio.

Attio beta guideSuperSend setup guide

Plan requirements

SuperSend plan

Any plan

OutboundSync works with every SuperSend plan. The webhook and API features it relies on are included on all of them.

Attio

Attio is a one-way beta. There is no Attio plan gate on our side; onboarding runs with the OutboundSync team.

Trusted by outbound teams

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SuperSend + Attio FAQ

  • What SuperSend activity does OutboundSync sync to Attio?
    Email sent, email opened, link clicked, reply received, email bounced, lead unsubscribed, and lead marked interested.
  • Which Attio records does it write to?
    OutboundSync matches or creates Attio People. SuperSend events land as note on the Person, plus an optional OutboundSync record. See the Attio beta guide for details.
  • Does SuperSend activity create other Attio custom objects?
    No. OutboundSync writes Notes and, optionally, its own OutboundSync object. Other custom objects are left untouched.
  • Is the integration one-way or two-way?
    One-way. Activity flows from SuperSend into Attio, and nothing is written back to SuperSend.
  • Can I use Attio records as a block list?
    Not today. Block lists come from HubSpot lists or Salesforce reports. The Attio beta syncs activity in only.
  • Do I need admin access to set it up?
    An Attio workspace admin installs OutboundSync from the Attio App Store during guided onboarding.
  • Which SuperSend plan do I need?
    OutboundSync works with every SuperSend plan. The webhook and API features it relies on are included on all of them.
  • How is SuperSend + Attio priced?
    Beta access is scoped with the OutboundSync team during onboarding. Billing follows the same model as every plan: sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. See the pricing page.
  • Can I do this with Zapier, Make, or n8n?
    Yes, for lightweight automation. Zapier, Make, and n8n are good for prototypes and simple routing, but they need ongoing maintenance and bill by task or step. OutboundSync is pre-built for outbound CRM sync, keeps searchable event logs beyond 30 days, and prices by outbound volume.
  • What breaks first when this scales?
    Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.

SuperSend resources

Tutorials, case studies, and updates related to SuperSend.

See SuperSend activity in Attio

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