HotHawk social events now supported
OutboundSync now syncs HotHawk social messages and conversation tag events into HubSpot and Salesforce alongside existing email events.
Harris Kenny
HotHawk → Attio
HotHawk + Attio integration
Turn HotHawk's inbox decisions into Attio data. Each event writes a Note on the Person, and optional OutboundSync records let you filter by label, stage, or channel.
BetaOne-way syncEmail and social
HotHawk + Attio at a glance
HotHawk connects to Attio through OutboundSync. HotHawk email sends, received emails, bounces, labels, thread assignments, threads marked done, opportunity updates, and social messages and tags each write a Note on the matched Attio Person. The optional OutboundSync custom object stores every event as a structured record for lists and views.
| Status | Beta (Attio is a one-way beta CRM) |
|---|---|
| Channels | Email and social |
| Direction | One-way, HotHawk → Attio |
| Attio records | People, with the related Company |
| Block lists | Not available for this pairing |
| HotHawk plan | Needs webhook access |
| Setup | Guided: the OutboundSync team runs onboarding |
HotHawk captures judgment calls: which label a reply got, who owns it, whether it became an opportunity. In Attio, those calls are most valuable as filterable data. The OutboundSync object records each one with its event type, platform, and timestamp, so you can build views of labeled replies or won opportunities by campaign.
Notes keep a readable record on the Person, including social threads handled in HotHawk. Anyone opening the record sees how the conversation was triaged, who handled it, and where it ended up.
What syncs from HotHawk to Attio
Every event below arrives in near-real time and lands on the matched Attio record. Pick the ones you want per source.
| Event | Channel | Where it lands in Attio |
|---|---|---|
| Email sent— Includes sends to leads with a specific label | Note on the Person, plus an optional OutboundSync record | |
| Email received— Includes replies from leads with a specific label | Note on the Person, plus an optional OutboundSync record | |
| Email bounced | Note on the Person, plus an optional OutboundSync record | |
| Label added— A specific label, or any label | Note on the Person, plus an optional OutboundSync record | |
| Opportunity updates— Opportunity created, won, or lost, and deal stage changes | Note on the Person, plus an optional OutboundSync record | |
| Thread updates— Thread marked done or assigned | Note on the Person, plus an optional OutboundSync record | |
| Social message sent | Social | Note on the Person, plus an optional OutboundSync record |
| Social message received | Social | Note on the Person, plus an optional OutboundSync record |
| Social conversation tag added | Social | Note on the Person, plus an optional OutboundSync record |
Event names come from the HotHawk webhooks OutboundSync receives. Attio is a one-way beta, so exact event coverage is confirmed during onboarding. See the HotHawk event reference.
What teams do with HotHawk + Attio
View opportunities by source
Filter OutboundSync records on HotHawk opportunity events to see which campaigns produce them.
Audit triage
List assigned and done threads to see how replies moved through the team.
Combine channels
Email and social activity from HotHawk share one Person record.
Ways to connect HotHawk and Attio
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch HotHawk webhooks and write each event to Attio with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the HotHawk and Attio APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built email and social activity sync into Attio People. | One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today. |
How to set up HotHawk + Attio
Step 1: Connect Attio
Install OutboundSync from the Attio App Store, then optionally create the OutboundSync custom object in CRM Settings.
Step 2: Connect HotHawk
The OutboundSync team creates your HotHawk source with you and points HotHawk's webhooks at it.
Step 3: Create the Attio source
Select HotHawk when you create the Attio source, and confirm how contacts are matched.
Step 4: Send a test event
Trigger one HotHawk event and confirm it on a real Attio Person.
Step 5: Go live
Launch with the OutboundSync team watching the first production events in Attio.
Plan requirements
HotHawk plan
Needs webhook access
OutboundSync receives HotHawk activity through webhooks. Confirm your HotHawk plan includes webhook access, or ask us to check during setup.
Attio
Attio is a one-way beta. There is no Attio plan gate on our side; onboarding runs with the OutboundSync team.
Related integrations and guides
HotHawk with other CRMs
Other outbound tools for Attio
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TapcheckHotHawk + Attio FAQ
What HotHawk activity does OutboundSync sync to Attio?
Email sent, email received, email bounced, label added, opportunity updates, thread updates, social message sent, social message received, and social conversation tag added.Which Attio records does it write to?
OutboundSync matches or creates Attio People. HotHawk events land as note on the Person, plus an optional OutboundSync record. See the Attio beta guide for details.Do HotHawk opportunities create Attio deals?
No. Opportunity events are stored as Notes and optional OutboundSync records on the Person. Pipeline records in Attio stay under your control.Is the integration one-way or two-way?
One-way. Activity flows from HotHawk into Attio, and nothing is written back to HotHawk.Can I use Attio records as a block list?
Not today. Block lists come from HubSpot lists or Salesforce reports. The Attio beta syncs activity in only.Do I need admin access to set it up?
An Attio workspace admin installs OutboundSync from the Attio App Store during guided onboarding.Which HotHawk plan do I need?
OutboundSync receives HotHawk activity through webhooks. Confirm your HotHawk plan includes webhook access, or ask us to check during setup.How is HotHawk + Attio priced?
Beta access is scoped with the OutboundSync team during onboarding. Billing follows the same model as every plan: sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. See the pricing page.Can I do this with Zapier, Make, or n8n?
Yes, for lightweight automation. Zapier, Make, and n8n are good for prototypes and simple routing, but they need ongoing maintenance and bill by task or step. OutboundSync is pre-built for outbound CRM sync, keeps searchable event logs beyond 30 days, and prices by outbound volume.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
HotHawk resources
Tutorials, case studies, and updates related to HotHawk.
See HotHawk activity in Attio
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