HotHawk social events now supported
OutboundSync now syncs HotHawk social messages and conversation tag events into HubSpot and Salesforce alongside existing email events.
Harris Kenny
HotHawk → Close
HotHawk + Close integration
HotHawk sorts replies across inboxes. OutboundSync logs what happens there on the matching Close Lead, so reps calling from Close know where each conversation stands.
BetaOne-way syncEmail and social
HotHawk + Close at a glance
HotHawk works with Close through OutboundSync. HotHawk email sends, received emails, bounces, labels, thread assignments, threads marked done, opportunity updates, and social messages and tags are logged as activity on the matching Close Lead. The sync is one-way, HotHawk into Close, and the OutboundSync team handles onboarding.
| Status | Beta (Close is a one-way beta CRM) |
|---|---|
| Channels | Email and social |
| Direction | One-way, HotHawk → Close |
| Close records | Leads |
| Block lists | Not available for this pairing |
| HotHawk plan | Needs webhook access |
| Setup | Guided: the OutboundSync team runs onboarding |
Some teams split the work: an inbox team triages replies in HotHawk, and closers work Leads in Close. The split breaks down when closers can't see what triage decided. OutboundSync carries HotHawk labels, assignments, and opportunity changes onto the Close Lead so the closer picks up with full context.
Both email and social threads come across. A Lead that replied on social and was labeled interested in HotHawk shows that in Close, ready for a Smart View that feeds the closer's queue.
What syncs from HotHawk to Close
Every event below arrives in near-real time and lands on the matched Close record. Pick the ones you want per source.
| Event | Channel | Where it lands in Close |
|---|---|---|
| Email sent— Includes sends to leads with a specific label | Activity on the Close Lead | |
| Email received— Includes replies from leads with a specific label | Activity on the Close Lead | |
| Email bounced | Activity on the Close Lead | |
| Label added— A specific label, or any label | Activity on the Close Lead | |
| Opportunity updates— Opportunity created, won, or lost, and deal stage changes | Activity on the Close Lead | |
| Thread updates— Thread marked done or assigned | Activity on the Close Lead | |
| Social message sent | Social | Activity on the Close Lead |
| Social message received | Social | Activity on the Close Lead |
| Social conversation tag added | Social | Activity on the Close Lead |
Event names come from the HotHawk webhooks OutboundSync receives. Close is a one-way beta, so exact event coverage is confirmed during onboarding. See the HotHawk event reference.
What teams do with HotHawk + Close
Hand off labeled replies
Build a Smart View from HotHawk labels so closers see triaged Leads first.
Follow opportunity stages
HotHawk opportunity updates show on the Lead, so everyone sees the current stage.
Cover both inboxes
Email and social messages from HotHawk land on the same Close Lead.
Ways to connect HotHawk and Close
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch HotHawk webhooks and write each event to Close with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the HotHawk and Close APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built email and social activity sync into Close Leads. | One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today. |
How to set up HotHawk + Close
Step 1: Connect Close
Authorize OutboundSync from the Close App Marketplace. The OutboundSync team adds Close as a Connected Account with you.
Step 2: Connect HotHawk
The OutboundSync team creates your HotHawk source with you and points HotHawk's webhooks at it.
Step 3: Create the Close source
Select HotHawk when you create the Close source, and confirm how contacts are matched.
Step 4: Send a test event
Trigger one HotHawk event and confirm it on a real Close Lead.
Step 5: Go live
Launch with the OutboundSync team watching the first production events in Close.
Plan requirements
HotHawk plan
Needs webhook access
OutboundSync receives HotHawk activity through webhooks. Confirm your HotHawk plan includes webhook access, or ask us to check during setup.
Close
Close is a one-way beta. There is no Close plan gate on our side; onboarding runs with the OutboundSync team.
Related integrations and guides
HotHawk with other CRMs
Other outbound tools for Close
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TapcheckHotHawk + Close FAQ
What HotHawk activity does OutboundSync sync to Close?
Email sent, email received, email bounced, label added, opportunity updates, thread updates, social message sent, social message received, and social conversation tag added.Which Close records does it write to?
OutboundSync matches or creates Close Leads. HotHawk events land as activity on the Close Lead. See the Close beta guide for details.Can HotHawk labels drive Close Smart Views?
Yes. Label events are logged as Close activity, and teams use them in the Smart Views they build. OutboundSync does not ship prebuilt views.Is the integration one-way or two-way?
One-way. Activity flows from HotHawk into Close, and nothing is written back to HotHawk.Can I use Close records as a block list?
Not today. Block lists come from HubSpot lists or Salesforce reports. The Close beta syncs activity in only.Do I need admin access to set it up?
A Close admin authorizes OutboundSync from the Close App Marketplace during guided onboarding.Which HotHawk plan do I need?
OutboundSync receives HotHawk activity through webhooks. Confirm your HotHawk plan includes webhook access, or ask us to check during setup.How is HotHawk + Close priced?
Beta access is scoped with the OutboundSync team during onboarding. Billing follows the same model as every plan: sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. See the pricing page.Can I do this with Zapier, Make, or n8n?
Yes, for lightweight automation. Zapier, Make, and n8n are good for prototypes and simple routing, but they need ongoing maintenance and bill by task or step. OutboundSync is pre-built for outbound CRM sync, keeps searchable event logs beyond 30 days, and prices by outbound volume.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
HotHawk resources
Tutorials, case studies, and updates related to HotHawk.
See HotHawk activity in Close
A quick walkthrough with your own stack. Setup takes minutes, with no long-term contract.
