Partner spotlight: Salesforge
Salesforge is an AI-powered sales execution platform founded in 2023 in Estonia. See how it connects to OutboundSync to sync activity into your CRM.
Jason Ma
Salesforge → Attio
Salesforge + Attio integration
Keep Salesforge sequences and their outcomes on Attio People. OutboundSync writes a Note per event and can store each one as an OutboundSync record you can filter.
BetaOne-way syncEmail and social
Salesforge + Attio at a glance
Salesforge connects to Attio through OutboundSync. Salesforge email sends, opens, clicks, replies, bounces, unsubscribes, reply sentiment, and social replies each write a Note on the matched Attio Person. The optional OutboundSync custom object adds a structured record per event with campaign, step, and message fields for lists and views.
| Status | Beta (Attio is a one-way beta CRM) |
|---|---|
| Channels | Email and social |
| Direction | One-way, Salesforge → Attio |
| Attio records | People, with the related Company |
| Block lists | Not available for this pairing |
| Salesforge plan | Needs webhook access |
| Setup | Guided: the OutboundSync team runs onboarding |
Salesforge teams often run many sequences in parallel, each with its own angle. In Attio, the OutboundSync object lets you compare them properly: each record carries the campaign, sequence step, and event type, so you can see which step drew a positive reply and which ones drew silence.
Sentiment is stored as an event of its own, which makes it easy to build an Attio list of People with positive Salesforge replies. The Note on the Person keeps a readable timeline for anyone preparing for a call.
What syncs from Salesforge to Attio
Every event below arrives in near-real time and lands on the matched Attio record. Pick the ones you want per source.
| Event | Channel | Where it lands in Attio |
|---|---|---|
| Email sent | Note on the Person, plus an optional OutboundSync record | |
| Email opened | Note on the Person, plus an optional OutboundSync record | |
| Link clicked | Note on the Person, plus an optional OutboundSync record | |
| Reply received | Note on the Person, plus an optional OutboundSync record | |
| Email bounced | Note on the Person, plus an optional OutboundSync record | |
| Contact unsubscribed | Note on the Person, plus an optional OutboundSync record | |
| Reply sentiment— Positive and negative reply classification | Note on the Person, plus an optional OutboundSync record | |
| Social reply received | Social | Note on the Person, plus an optional OutboundSync record |
Event names come from the Salesforge webhooks OutboundSync receives. Attio is a one-way beta, so exact event coverage is confirmed during onboarding. See the Salesforge event reference.
What teams do with Salesforge + Attio
List positive responders
Filter OutboundSync records on positive sentiment to see who wants a conversation.
Find the winning step
Group replies by sequence number to learn which Salesforge step converts.
Read the thread before calls
Notes on the Person show every Salesforge touch in order.
Ways to connect Salesforge and Attio
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch Salesforge webhooks and write each event to Attio with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the Salesforge and Attio APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built email and social activity sync into Attio People. | One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today. |
How to set up Salesforge + Attio
Step 1: Connect Attio
Install OutboundSync from the Attio App Store, then optionally create the OutboundSync custom object in CRM Settings.
Step 2: Connect Salesforge
The OutboundSync team creates your Salesforge source with you and points Salesforge's webhooks at it.
Step 3: Create the Attio source
Select Salesforge when you create the Attio source, and confirm how contacts are matched.
Step 4: Send a test event
Trigger one Salesforge event and confirm it on a real Attio Person.
Step 5: Go live
Launch with the OutboundSync team watching the first production events in Attio.
Plan requirements
Salesforge plan
Needs webhook access
OutboundSync receives Salesforge activity through webhooks. Confirm your Salesforge plan includes webhook access, or ask us to check during setup.
Attio
Attio is a one-way beta. There is no Attio plan gate on our side; onboarding runs with the OutboundSync team.
Related integrations and guides
Salesforge with other CRMs
Other outbound tools for Attio
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TapcheckSalesforge + Attio FAQ
What Salesforge activity does OutboundSync sync to Attio?
Email sent, email opened, link clicked, reply received, email bounced, contact unsubscribed, reply sentiment, and social reply received.Which Attio records does it write to?
OutboundSync matches or creates Attio People. Salesforge events land as note on the Person, plus an optional OutboundSync record. See the Attio beta guide for details.Can I start with Notes only and add structured records later?
Yes. Notes write on every event from day one. Create the OutboundSync custom object in CRM Settings whenever you are ready, and records start on the next event.Is the integration one-way or two-way?
One-way. Activity flows from Salesforge into Attio, and nothing is written back to Salesforge.Can I use Attio records as a block list?
Not today. Block lists come from HubSpot lists or Salesforce reports. The Attio beta syncs activity in only.Do I need admin access to set it up?
An Attio workspace admin installs OutboundSync from the Attio App Store during guided onboarding.Which Salesforge plan do I need?
OutboundSync receives Salesforge activity through webhooks. Confirm your Salesforge plan includes webhook access, or ask us to check during setup.How is Salesforge + Attio priced?
Beta access is scoped with the OutboundSync team during onboarding. Billing follows the same model as every plan: sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. See the pricing page.Can I do this with Zapier, Make, or n8n?
Yes, for lightweight automation. Zapier, Make, and n8n are good for prototypes and simple routing, but they need ongoing maintenance and bill by task or step. OutboundSync is pre-built for outbound CRM sync, keeps searchable event logs beyond 30 days, and prices by outbound volume.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
Salesforge resources
Tutorials, case studies, and updates related to Salesforge.
Salesforge integration now available
OutboundSync now supports one-way sync of Salesforge email and social activity into HubSpot and Salesforce CRM.
Harris Kenny
See Salesforge activity in Attio
A quick walkthrough with your own stack. Setup takes minutes, with no long-term contract.
