Partner spotlight: Instantly
Instantly is an all-in-one cold email and outreach platform with a built-in lead database. See how it syncs activity into your CRM via OutboundSync.
Jason Ma
Instantly → Close
Instantly + Close integration
Keep Close as the place reps live. OutboundSync logs Instantly campaign activity on the matching Close Lead, so a rep calling back sees every email that came before.
BetaOne-way syncEmail
Instantly + Close at a glance
Instantly works with Close through OutboundSync. Instantly sends, opens, clicks, replies, bounces, unsubscribes, and lead status changes are written to the matching Close Lead as activity. The sync is one-way, from Instantly into Close, and the OutboundSync team handles onboarding and the first test sync with you.
| Status | Beta (Close is a one-way beta CRM) |
|---|---|
| Channels | |
| Direction | One-way, Instantly → Close |
| Close records | Leads |
| Block lists | Not available for this pairing |
| Instantly plan | Hypergrowth or higher |
| Setup | Guided: the OutboundSync team runs onboarding |
Close is built for reps who work the phone and the inbox from one screen. Cold email running in Instantly breaks that model, because the conversation starts somewhere reps can't see. With OutboundSync in between, the first Instantly send and every reply after it show up on the Close Lead before a rep ever dials.
Lead statuses travel with the activity, so an interested or meeting-booked lead in Instantly is obvious in Close. Teams build Smart Views on that synced activity to queue follow-ups, and managers get one record of what outbound actually produced instead of stitching together two tools.
What syncs from Instantly to Close
Every event below arrives in near-real time and lands on the matched Close record. Pick the ones you want per source.
| Event | Channel | Where it lands in Close |
|---|---|---|
| Email sent | Activity on the Close Lead | |
| Email opened | Activity on the Close Lead | |
| Link clicked | Activity on the Close Lead | |
| Reply received | Activity on the Close Lead | |
| Email bounced | Activity on the Close Lead | |
| Lead unsubscribed | Activity on the Close Lead | |
| Lead status updates— Interested, not interested, neutral, meeting booked, meeting completed, closed, out of office, wrong person, custom labels, and campaign completed without reply | Activity on the Close Lead |
Event names come from the Instantly webhooks OutboundSync receives. Close is a one-way beta, so exact event coverage is confirmed during onboarding. See the Instantly event reference.
What teams do with Instantly + Close
Call warm replies first
Build a Smart View of Leads with a recent Instantly reply so reps start the day on people who wrote back.
Give reps full context
Every Instantly email a prospect received sits on the Close Lead, so the first call never repeats the pitch.
Keep one outbound record
Managers review campaign outcomes in Close without logging into Instantly or exporting a CSV.
Ways to connect Instantly and Close
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch Instantly webhooks and write each event to Close with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the Instantly and Close APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built email activity sync into Close Leads. | One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today. |
How to set up Instantly + Close
Step 1: Connect Close
Authorize OutboundSync from the Close App Marketplace. The OutboundSync team adds Close as a Connected Account with you.
Step 2: Connect Instantly
Add your Instantly API key in OutboundSync, then paste the source's webhook URL into Instantly.
Step 3: Create the Close source
Select Instantly when you create the Close source, and confirm how contacts are matched.
Step 4: Send a test event
Trigger one Instantly event and confirm it on a real Close Lead.
Step 5: Go live
Launch with the OutboundSync team watching the first production events in Close.
Plan requirements
Instantly plan
Hypergrowth or higher
OutboundSync requires Instantly's Hypergrowth plan or higher, because it relies on Instantly's webhook and API features.
Close
Close is a one-way beta. There is no Close plan gate on our side; onboarding runs with the OutboundSync team.
Related integrations and guides
Instantly with other CRMs
Other outbound tools for Close
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TapcheckInstantly + Close FAQ
What Instantly activity does OutboundSync sync to Close?
Email sent, email opened, link clicked, reply received, email bounced, lead unsubscribed, and lead status updates.Which Close records does it write to?
OutboundSync matches or creates Close Leads. Instantly events land as activity on the Close Lead. See the Close beta guide for details.Can I build Close Smart Views on Instantly activity?
Yes. Synced Instantly activity is ordinary Close data, so it works in the views and Smart Views you build. OutboundSync does not ship prebuilt Smart Views, which keeps your Close workspace organized your way.Is the integration one-way or two-way?
One-way. Activity flows from Instantly into Close, and nothing is written back to Instantly.Can I use Close records as a block list?
Not today. Block lists come from HubSpot lists or Salesforce reports. The Close beta syncs activity in only.Do I need admin access to set it up?
A Close admin authorizes OutboundSync from the Close App Marketplace during guided onboarding.Which Instantly plan do I need?
OutboundSync requires Instantly's Hypergrowth plan or higher, because it relies on Instantly's webhook and API features.How is Instantly + Close priced?
Beta access is scoped with the OutboundSync team during onboarding. Billing follows the same model as every plan: sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. See the pricing page.Can I do this with Zapier, Make, or n8n?
For simple notifications, yes. Production Instantly programs tend to outgrow generic builders because every step is billed and every schema change is yours to fix. OutboundSync is pre-built for Instantly, keeps searchable event logs beyond 30 days, and prices by outbound volume instead of workflow steps.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
Instantly resources
Tutorials, case studies, and updates related to Instantly.
OutboundSync's Instantly integration is live
Founder walkthrough announcing OutboundSync's Instantly integration. Watch the demo, then set up Instantly + HubSpot or Salesforce on our integration pages.
Harris Kenny
See Instantly activity in Close
A quick walkthrough with your own stack. Setup takes minutes, with no long-term contract.
