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Clay → Close

Clay + Close outbound integration

Connect Clay to Close through OutboundSync's direct beta CRM integration. Close is supported as a Connected Account today, with one-way email activity sync into Close Leads and guided onboarding from the OutboundSync team.

Clay logo
Close logo

Sync outbound activity into Close

Sync activity into Close

Write outbound activity into Close Leads so reps can review outreach in Close instead of switching tools.

Sync email activity

One-way outbound email activity can be synced into Close Leads during the current beta.

Guided onboarding

The OutboundSync team handles Close beta onboarding, webhook receiver setup, and the first test sync.

Your integration options

Can I use an existing tool?

Close is available as a direct beta CRM connection in OutboundSync. Today the Close rollout is intentionally lighter than HubSpot or Salesforce: it is one-way only, has less configurability, and onboarding is handled with the OutboundSync team. The advantage is a clean way to log Clay activity on Close Leads without custom middleware.

Where OutboundSync excels

OutboundSync helps teams land webhook-driven outbound activity on Close Leads without requiring manual logging or custom middleware.

  • One-way outbound email activity synced into Close Leads
  • Guided onboarding with the OutboundSync team
  • One-way sync that keeps the beta rollout simple and conflict-free

And we're here to help. Our customer success team has helped hundreds of companies sync tens of millions of records.

Close beta is currently one-way only and lighter than HubSpot or Salesforce in configurability and depth.

Trusted by outbound teams

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Get started in minutes

  1. Connect Close: Add Close as a Connected Account / CRM connection in OutboundSync during onboarding.
  2. Connect Clay: Connect Clay and select it when creating your Close webhook receiver.
  3. Create the webhook receiver: Create the Close webhook receiver in OutboundSync so Clay activity can flow into Close.
  4. Run a test sync: Confirm Clay activity on a real Close Lead before launch.
  5. Go live with the OutboundSync team: Launch the beta with guided onboarding and confirm the first production flow in Close.

Read the Close beta guide →

Close beta rollout

Close is in beta today. Onboarding is handled with the OutboundSync team, and the current Close integration is one-way with lighter configurability than HubSpot or Salesforce.

Need clarification?

  • What data does OutboundSync write to Close?
    OutboundSync can sync one-way email activity from Clay into Close Leads during the current beta.
  • Which Close objects can it update?
    The current Close beta is focused on syncing activity into Close Leads.
  • Do I need admin access to set it up?
    Yes. Close beta onboarding is handled with the OutboundSync team, and we help connect Close as a Connected Account, configure the webhook receiver, and validate your first test activity.
  • Is the Close integration one-way or two-way?
    Close beta is one-way only. Activity flows from your sales engagement platform into Close.
  • Can synced activity be used in Close views or Smartviews?
    Yes. Teams can use the synced emails and notes in the views and Smartviews they build in Close. OutboundSync does not ship prebuilt Smartviews for the current beta.
  • Can I do this with Zapier, Make, or n8n?
    You can use no-code builders for simple Clay automations, but step-based runs are costly and maintenance-heavy as event volume grows. OutboundSync provides a pre-built Clay CRM sync path with searchable historical logs beyond 30 days and usage-based pricing tied to sequencer activity.
  • When do I need a custom integration instead of no-code automation?
    Custom middleware is best when your team wants to own every integration edge case. OutboundSync gives you a faster path with native CRM app capabilities, managed support, and a consistent outbound property model so upstream Clay changes do not force downstream rebuilds.
  • What breaks first when this scales?
    Clay programs at scale need durable event handling to avoid attribution and routing drift. OutboundSync is designed for duplicates, idempotency, queueing, and burst resilience across production outbound workflows.
  • How is this Clay Close integration priced?
    Close beta access is handled with the OutboundSync team. We scope the current rollout based on platform, volume, and setup requirements during onboarding.
  • Which Clay tier/plan do I need?
    OutboundSync is compatible with every Clay plan (Free, Starter, Explorer, Pro, and Enterprise) because it integrates with Clay's Sequences product.

Book a demo and see how it works

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