Partner spotlight: Clay
Clay Sequencer is Clay's native outbound engine. See how OutboundSync syncs its send and reply activity, one-way, into your Salesforce or HubSpot records.
Jason Ma
Clay → HighLevel
Clay + HighLevel integration
Agencies building client lists in Clay can show the results in the client's HighLevel. OutboundSync writes each Clay sequence event as a Note on the matching Contact.
BetaOne-way syncEmail
Clay + HighLevel at a glance
Clay's native sequencer connects to HighLevel through OutboundSync. Sequence sends, manual sends, opens, clicks, replies, reply categories, bounces, and unsubscribes are written as plain-text Notes on the matching HighLevel Contact in one authorized sub-account. Contacts are matched on email, and Clay tables map to their own sources.
| Status | Beta (HighLevel is a one-way beta CRM) |
|---|---|
| Channels | |
| Direction | One-way, Clay → HighLevel |
| HighLevel records | Contacts in one sub-account (Location) |
| Block lists | Not available for this pairing |
| Clay plan | Any plan with Sequences |
| Setup | Guided: Location OAuth in-app, then source setup with the OutboundSync team |
Clay tables map neatly onto agency clients: one table per client, one sequence per table. OutboundSync mirrors that. Each table points at its own source, and each source writes into the HighLevel sub-account you authorized for that client, so activity never crosses between accounts.
Client teams see plain-text Notes on their Contacts showing which Clay email was sent, whether it was opened, and how the prospect replied. That gives them a reason to act in HighLevel, and gives you a record of the work that doesn't depend on screenshots.
What syncs from Clay to HighLevel
Every event below arrives in near-real time and lands on the matched HighLevel record. Pick the ones you want per source.
| Event | Channel | Where it lands in HighLevel |
|---|---|---|
| Email sent— Sequence sends and manual sends from Clay | Plain-text Note on the Contact | |
| Email opened | Plain-text Note on the Contact | |
| Link clicked | Plain-text Note on the Contact | |
| Reply received | Plain-text Note on the Contact | |
| Email bounced | Plain-text Note on the Contact | |
| Lead unsubscribed | Plain-text Note on the Contact | |
| Lead category updated— Smartlead's built-in and custom lead categories | Plain-text Note on the Contact |
Event names come from the Clay webhooks OutboundSync receives. HighLevel is a one-way beta, so exact event coverage is confirmed during onboarding. See the Clay event reference.
What teams do with Clay + HighLevel
One table per client
Point each client Clay table at its own source so activity lands in the right sub-account.
Hand off categorized replies
Client teams filter Contacts with interested Clay replies and follow up in HighLevel.
Show results in their CRM
Clients read the Clay outreach on their own Contacts instead of in a report.
Ways to connect Clay and HighLevel
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch Clay webhooks and write each event to HighLevel with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the Clay and HighLevel APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built email activity sync into HighLevel Contacts. | One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today. |
How to set up Clay + HighLevel
Step 1: Connect HighLevel
Authorize the HighLevel sub-account (Location) from CRM Settings in OutboundSync with the same email you use to log in.
Step 2: Connect Clay
Create a Smartlead-style source in OutboundSync and paste its URL into the webhook field on your Clay sequence.
Step 3: Create the HighLevel source
Select Clay when you create the HighLevel source, and confirm how contacts are matched.
Step 4: Send a test event
Trigger one Clay event and confirm it on a real HighLevel Contact.
Step 5: Go live
Launch with the OutboundSync team watching the first production events in HighLevel.
Plan requirements
Clay plan
Any plan with Sequences
OutboundSync works with every Clay plan, because it connects to Clay's native sequencer rather than a plan-gated feature.
HighLevel
HighLevel is a one-way beta. There is no HighLevel plan gate on our side; onboarding runs with the OutboundSync team.
Related integrations and guides
Clay with other CRMs
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TapcheckClay + HighLevel FAQ
What Clay activity does OutboundSync sync to HighLevel?
Email sent, email opened, link clicked, reply received, email bounced, lead unsubscribed, and lead category updated.Which HighLevel records does it write to?
OutboundSync matches or creates HighLevel Contacts. Clay events land as plain-text Note on the Contact. See the HighLevel beta guide for details.Does Clay activity create HighLevel opportunities?
No. OutboundSync writes Contacts and Notes only. Opportunities, pipelines, tasks, and tags stay under the client team’s control.Is the integration one-way or two-way?
One-way. Activity flows from Clay into HighLevel, and nothing is written back to Clay.Can I use HighLevel records as a block list?
Not today. Block lists come from HubSpot lists or Salesforce reports. The HighLevel beta syncs activity in only.Do I need admin access to set it up?
The HighLevel user who authorizes the Location must use the same email as their OutboundSync login.Which Clay plan do I need?
OutboundSync works with every Clay plan, because it connects to Clay's native sequencer rather than a plan-gated feature.How is Clay + HighLevel priced?
Beta access is scoped with the OutboundSync team during onboarding. Billing follows the same model as every plan: sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. See the pricing page.Can I do this with Zapier, Make, or n8n?
You can wire simple Clay automations with a no-code builder, but step-based runs get costly and fragile as volume grows. OutboundSync gives you a pre-built path for Clay sequencer events, searchable event logs beyond 30 days, and pricing tied to outbound volume.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
Clay resources
Tutorials, case studies, and updates related to Clay.
OutboundSync supports the new Clay native email sequencer
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See Clay activity in HighLevel
A quick walkthrough with your own stack. Setup takes minutes, with no long-term contract.
