Agency-grade email outreach with complete CRM integration
Instantly is a powerful email outreach platform built for agencies and sales teams who need to manage multiple campaigns, domains, and client accounts from a single dashboard. The OutboundSync integration brings every Instantly campaign interaction directly into HubSpot or Salesforce, transforming your CRM into a complete view of all outbound activity.
Each email send, open, click, and reply is logged as a timestamped activity on the contact record, with intelligent contact matching that prevents duplicates while creating new records for net-new prospects. Instantly's unique campaign structure—where sequences can be paused, resumed, or modified mid-flight—is fully reflected in your CRM activity timeline, giving sales reps and managers complete visibility into prospect engagement without switching between tools.
The integration also syncs Instantly's powerful deliverability metrics, including spam folder placement and domain health signals, so RevOps teams can monitor sender reputation alongside campaign performance.
For agencies managing multiple client workspaces, OutboundSync ensures that each client's CRM stays updated with only their relevant campaign data, maintaining clean data boundaries across accounts.
What you get
- Multi-workspace campaign data isolated per CRM instance
- Campaign-level attribution and performance tracking
- Deliverability metrics synced for sender reputation monitoring
- Smart contact matching with duplicate prevention
- Reply routing and categorization in your CRM
- Automated lead status updates based on engagement
- Real-time activity logging for immediate follow-up
- Integration-specific custom fields for Instantly metadata
Integration tier
Instantly is a gold tier OutboundSync integration partner.
Gold is the highest tier. These are direct live integrations built by OutboundSync, with two-way sync and many users.
Works with these CRMs
Sync Instantly activity into your CRM. Learn how each integration works.
Other Sales Engagement Platform integrations
Explore more sales engagement platform tools that connect with OutboundSync.
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Instantly integration alternatives
If you are evaluating Instantly, compare no-code automation, managed sync, and custom integration paths for HubSpot and Salesforce.
- Zapier alternative Compare task-based automation to managed outbound CRM sync.
- Make alternative Compare scenario-based automation to managed outbound CRM sync.
- n8n alternative Compare self-hosted workflow flexibility to managed CRM sync.
- Clay alternative Compare enrichment-platform CRM routing to managed outbound CRM sync.
- Custom/DIY alternative Decide between low-code, managed sync, and custom middleware ownership.
- Manual/BCC alternative Evaluate when manual logging is sufficient and when to move beyond it.
Instantly integration FAQ
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Which CRM systems does the Instantly integration support?
This Instantly integration supports HubSpot and Salesforce through OutboundSync. -
Is the Instantly integration live?
Yes. It is currently live as a direct integration. -
Is Instantly sync one-way or two-way?
Instantly currently uses two-way sync in OutboundSync. -
What Instantly data can OutboundSync sync?
OutboundSync syncs email activity into CRM records for workflows, reporting, and attribution. -
Do we need custom middleware to connect this integration?
No. OutboundSync provides a managed integration layer so teams can connect outbound tools to CRM workflows without maintaining custom middleware.