Company matching now handles subdomains
OutboundSync now matches contacts with subdomain email domains (e.g. us.example.com) to the correct HubSpot company by considering the root domain (e.g. example.com).
Harris Kenny
Blog
Product updates, tutorials, and insights on outbound data integration, attribution, workflows, and CRM operations.
Rich text field support for Salesforce block lists
OutboundSync scans Salesforce rich text for emails, domains, and profile URLs and pushes them to Smartlead, Instantly, EmailBison, HeyReach, and Lemlist.
Harris Kenny
Using HubSpot AI Connectors with OutboundSync
Connect HubSpot to ChatGPT and Claude for AI access to your CRM data. Use OutboundSync data in AI prompts to analyze campaigns, reply times, and message traits—and optimize outbound without pre-built dashboards.
Harris Kenny
How does outbound email sync to Salesforce work?
Learn how outbound email sync to Salesforce works: what objects get created, how contacts and leads are matched, and what you need to set it up with tools like Smartlead and Instantly.
Harris Kenny
New channel: Shared inbox tools
OutboundSync now integrates with HotHawk and MasterInbox to sync inbox data to HubSpot and Salesforce. Beta access is live in your account.
Harris Kenny
How does outbound email sync to HubSpot work?
Learn how outbound email sync to HubSpot works: what data moves, how contacts are matched, and what you need to set it up with tools like Smartlead and Instantly.
Harris Kenny
Expanded account mapping options
Select custom Salesforce fields for Account lookup by domain for Smartlead, Instantly, and EmailBison—including multiple domains in comma-separated fields.
Harris Kenny
SuperSend integration is live!
OutboundSync now supports SuperSend for one-way sync of email engagement data into HubSpot and Salesforce.
Harris Kenny
What is outbound CRM integration?
Outbound CRM integration connects sales engagement platforms like Smartlead and Instantly to HubSpot or Salesforce, automatically syncing campaign activity as structured data.
Harris Kenny
EmailBison Tag Attached events now supported
OutboundSync now supports Tag Attached webhook events from EmailBison, allowing advanced category-based filters and updates in HubSpot and Salesforce.
Harris Kenny