Cloud-based B2B social automation with safe scaling and CRM sync
Expandi is a cloud-based B2B social automation platform that enables sales teams and recruiters to scale B2B social outreach without risking account restrictions. Unlike browser-extension tools that can trigger the platform's detection algorithms, Expandi operates from dedicated cloud servers with smart limits and human-like behavior patterns, allowing teams to run multiple campaigns across numerous B2B social accounts safely and efficiently.
Through the OutboundSync and Masterinbox integration, every B2B social action performed by Expandi—including connection requests, direct messages, profile visits, post engagements, and message replies—is automatically logged in HubSpot or Salesforce with proper prospect association. This creates a unified activity timeline that shows exactly how each prospect engaged with your B2B social outreach, enabling sales teams to see which B2B social touchpoints preceded opportunities and deals.
Expandi's campaign builder allows for sophisticated multi-step sequences that combine connection requests with follow-up messages, profile visits, and content engagement. The integration syncs each sequence step as a distinct CRM activity, allowing RevOps teams to analyze which sequence structures drive the highest response rates and which B2B social touchpoints correlate most strongly with pipeline generation.
For teams running B2B social outreach at scale across multiple campaigns or client accounts, this integration ensures that all B2B social activity flows into your CRM for proper tracking, reporting, and attribution without manual data entry or CSV exports.
What you get
- Cloud-based automation for safe B2B social scaling
- Connection request and acceptance tracking
- direct message and social message campaigns with CRM logging
- Profile visit and engagement activity sync
- Multi-step sequence progression tracking
- Reply detection and conversation threading
- Campaign performance data in CRM reports
- Multi-account management with isolated CRM data
How to connect
This integration requires an active Master Inbox connection. Connect Master Inbox to OutboundSync first, then connect Expandi through Master Inbox to sync activity into HubSpot or Salesforce.
Integration tier
Expandi is an untiered OutboundSync integration partner.
This integration is not yet tiered. Planned integrations, connections via a partner, or early-stage integrations may appear as untiered until they meet tier criteria.
Works with these CRMs
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Expandi integration FAQ
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Which CRM systems does the Expandi integration support?
This Expandi integration supports HubSpot and Salesforce through OutboundSync. -
Is the Expandi integration live?
Current status is beta, with a connection via Masterinbox. -
Is Expandi sync one-way or two-way?
Expandi currently uses one-way sync in OutboundSync. -
What Expandi data can OutboundSync sync?
OutboundSync syncs social activity into CRM records for workflows, reporting, and attribution. -
Do we need custom middleware to connect this integration?
No. OutboundSync provides a managed integration layer so teams can connect outbound tools to CRM workflows without maintaining custom middleware. -
What social data does Expandi send to OutboundSync?
Expandi sends social activity events—connection requests, messages, and engagement—which OutboundSync logs to contact and company records in your CRM.