AI-powered enrichment meets CRM for data-driven outbound
Clay is an AI-powered data enrichment and prospecting platform that revolutionizes how sales teams build and qualify lead lists before outreach begins. Unlike traditional sales engagement platforms, Clay specializes in aggregating data from 75+ enrichment providers, running custom AI research agents, and automating pre-outreach qualification workflows.
When you connect Clay to HubSpot or Salesforce through OutboundSync, the enriched contact data and AI-generated insights flow directly into your CRM, ensuring that every prospect record is complete before your team starts outbound sequences. Clay's unique waterfall enrichment approach—where it automatically tries multiple data providers until it finds the information you need—means your CRM gets the highest quality contact data available.
The integration syncs not just basic firmographic fields, but also Clay's AI-generated personalization inputs, buying signals, and custom scoring that your team built in Clay tables. This ensures that when a prospect moves from Clay's enrichment workflows into an email sequence, your CRM already has all the context needed for attribution, reporting, and follow-up workflows.
For teams running data-driven outbound, this integration connects the top of your prospecting funnel to your CRM, creating an unbroken chain from list building to closed deals.
What you get
- Enriched contact data from 75+ providers synced to CRM
- AI-generated personalization inputs and research notes
- Custom scoring and qualification signals in CRM fields
- Waterfall enrichment results with data source attribution
- Buying signals and intent data synced to contact records
- Clay table formulas and computed fields mapped to CRM
- Pre-outreach qualification status tracked in your CRM
- Seamless handoff from enrichment to outbound sequences
Integration tier
Clay is a silver tier OutboundSync integration partner.
Silver is the second highest tier. These are direct live or beta integrations by OutboundSync, with one-way or two-way sync and a growing user base.
Works with these CRMs
Sync Clay activity into your CRM. Learn how each integration works.
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Clay integration alternatives
If you are evaluating Clay, compare no-code automation, managed sync, and custom integration paths for HubSpot and Salesforce.
- Zapier alternative Compare task-based automation to managed outbound CRM sync.
- Make alternative Compare scenario-based automation to managed outbound CRM sync.
- n8n alternative Compare self-hosted workflow flexibility to managed CRM sync.
- Clay alternative Compare enrichment-platform CRM routing to managed outbound CRM sync.
- Custom/DIY alternative Decide between low-code, managed sync, and custom middleware ownership.
- Manual/BCC alternative Evaluate when manual logging is sufficient and when to move beyond it.
Clay integration FAQ
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Which CRM systems does the Clay integration support?
This Clay integration supports HubSpot and Salesforce through OutboundSync. -
Is the Clay integration live?
Yes. It is currently live as a direct integration. -
Is Clay sync one-way or two-way?
Clay currently uses one-way sync in OutboundSync. -
What Clay data can OutboundSync sync?
OutboundSync syncs email activity into CRM records for workflows, reporting, and attribution. -
Do we need custom middleware to connect this integration?
No. OutboundSync provides a managed integration layer so teams can connect outbound tools to CRM workflows without maintaining custom middleware.