Partner spotlight: Workflows.io

Workflows.io likes to lead with what it isn’t: “Not another software. Not another traditional agency.” What co-founders Dan Rosenthal and Fivos Aresti built instead is an AI-first growth studio — one that gets paid on outcomes, not hours.

Workflows.io is an OutboundSync agency partner, and it runs on the platforms OutboundSync supports, so we have had a close look at how it works.

Who’s behind it: Dan Rosenthal and Fivos Aresti

Dan Rosenthal and Fivos Aresti come at the problem from different directions — Dan through London sales and marketing-automation roles by way of Apple; Fivos through founding a hospitality business and an Esade entrepreneurship master’s. Between them they’ve worked with 200+ companies, and Workflows.io is a Clay Advanced Artisan Partner.

What they share is the thesis the company runs on: “The best work in most companies lives in people’s heads, dies when they leave, and can’t scale.” The fix, as they put it, is “structuring knowledge work with living code — productizing the AI workflows that human experts are already building.” Workflows.io exists to close the three gaps teams always hit: not enough time, no clarity on what to build, and software nobody actually uses.

The spiky part: not software, not an agency

The interesting thing about Workflows.io is the model itself. A software tool gives you capability but no one to run it. A traditional agency gives you people but bills by the hour, whatever the result. Workflows.io sits deliberately in between: AI workflows do the heavy lifting, human operators steer, and the pricing is tied to outcomes and milestones rather than time.

It runs as four connected lines rather than one trick — social content to generate demand, automated outbound to book meetings, AI RevOps to wire the systems together, and ABM for the high-value accounts — so a client can start in one and pull in the others as the program compounds. The pitch on their own site is blunt about it: not another software, not another traditional agency, just outcomes.

What Workflows.io actually does

Across those four lines, Workflows.io has run go-to-market for a long list of B2B tech companies — Seam AI, Medrio, Landbase, Huzzle, Freckle, Alibaba, Blacksmith, and Hyperbolic among them, plus other a16z- and YC-backed companies — on a stack built around Clay, HubSpot, n8n, and HeyReach. The results they publish skew toward pipeline, not vanity metrics.

The fit with OutboundSync

Workflows.io runs on the platforms OutboundSync supports — Clay, HubSpot, HeyReach, Instantly, n8n, and Salesforce — and OutboundSync lands that outbound activity on the right records in the CRM. For an AI RevOps team wiring systems together across a client’s whole stack, that clean handoff into the CRM is exactly the kind of plumbing they care about getting right.

If you want growth run as an AI-first system — and billed like you actually hired for the outcome — Dan and Fivos’s team is worth a look.