Webinar: 3 social plays your CRM is sitting on

On Thursday, July 16 at 10:30am Eastern, I’m joining Peter Kaliuzhny, co-founder of GetSales, for a live session GetSales is hosting. The topic: the plays most GTM teams could run right now from the CRM they already pay for — and almost never do.

Save your seat on Luma →

Here’s the setup. Your leads already sit in HubSpot or Salesforce. There are a handful of simple social selling plays that hardly anyone runs, and the teams that do quietly pull ahead of everyone still guessing. In 45 minutes, Peter and I walk through three of them — the kind you can put to work fast — plus exactly how the new OutboundSync x GetSales integration lands every social touch back in your CRM, fully attributable.

What we’ll cover

• Three social selling plays your competitors run from HubSpot and Salesforce — and most teams don’t
• How the OutboundSync x GetSales integration auto-syncs GetSales activity into your CRM, so every touch is attributable
• How to turn cold CRM records into measurable pipeline, fast
• Live Q&A — bring your stack and your edge cases

You’re already sitting on your best channel

Most teams treat their CRM as a system of record and stop there. But the leads are already in it: past demos, churned accounts, cold inbound, contacts a rep talked to once. The plays we’ll cover start from that data instead of buying more of it, and pair it with social outreach that actually gets logged. If you run outbound and live in HubSpot or Salesforce, this is an hour that pays for itself.

How the integration works

When you connect GetSales, OutboundSync lands your email and social activity onto the matching contact record in near-real time: sends, replies, connection activity, and the rest. A reply that came in through GetSales shows up on the same timeline as your email, with no exports or copy-paste, and every social touch stays attributable.

GetSales activity lands in HubSpot and Salesforce today. OutboundSync also connects Close and Attio, with Pipedrive and HighLevel in private beta, so whatever CRM you run, outbound activity has a place to land. We shipped the GetSales integration earlier this year; if you want the background before the session, here’s the integration announcement and the GetSales integration page.

Who’s leading it

Peter Kaliuzhny is the co-founder and Chief Revenue Officer of GetSales, which he co-founded in 2023 with CEO Eugene Salamatov. GetSales is a B2B engagement platform built for safe social automation at scale — enrichment from 100+ data providers, AI agents, and multichannel outreach in one workspace, with fair credits and no feature gates.

I’m Harris Kenny, founder of OutboundSync. I’ll be on the OutboundSync side, showing how the connection works and exactly what data flows into your CRM.

Save your seat

The session is Thursday, July 16 at 10:30am Eastern, live with open Q&A.

Register on Luma →