What data does OutboundSync write to HubSpot?

Email sends, replies, opens, link clicks, bounces, and lead status updates from Instantly. Each event is logged to the contact or lead record's activity timeline, with optional custom properties and company association.

Which HubSpot objects can it update?

OutboundSync can create/update Contacts and Companies (optional). Events are stored as Activities and Timeline Events. No Leads or Deals are touched unless you build a HubSpot workflow.

Do I need admin access to set it up?

Yes, a HubSpot Super Admin authorizes OAuth by installing our HubSpot App. Continued access is required for the app to continue to work.

Can I do this with Zapier, Make, or n8n?

For simple notifications, yes. But production Instantly + CRM workflows often outgrow generic builders due to step-based costs and maintenance overhead. OutboundSync gives you pre-built Instantly CRM coverage, searchable historical event logs beyond 30 days, and sequencer-usage pricing instead of per-step billing.

When do I need a custom integration instead of no-code automation?

Build custom only if your team is ready to own private-app maintenance and connector drift. OutboundSync is a native CRM app that supports native features like HubSpot Timeline/App Events, includes dedicated support, and gives you a standardized property model so downstream reports and automations do not need constant rewrites.

What breaks first when this scales?

Instantly programs at scale need resilient event handling and suppression controls. OutboundSync is built for duplicate handling, idempotency, timing buffers, and queue recovery for high-volume outbound operations.

How is this Instantly HubSpot integration priced?

Tiers scale with total outbound messages per month. Full details are on the Pricing page.

Which Instantly tier/plan do I need?

OutboundSync requires Instantly's Hypergrowth (or higher) plan, because it relies on Instantly's webhook and API features.

Instantly → HubSpot

Instantly + HubSpot outbound integration

Connect Instantly to HubSpot in minutes—without custom builds, Zapier, Make, or n8n. Learn how to integrate Instantly and HubSpot, and how OutboundSync gives revenue teams full control.

Get a demo

Integrated campaigns close more deals

Track revenue

Attribute revenue based on your deals. Use lists and reports to understand where outbound is working (or not).

Sync activities

Log your outbound email activity, including sent, replies, opens, clicks, unsubscribes, bounces, and reply categories.

Go omnichannel

Use automation to tap multiple channels, like phones. Use the best tool for each job and grow your pipeline.

Block sending

Use HubSpot lists or Salesforce reports as block lists so you never email the wrong people.

Your integration options

Can I use an existing tool?

Instantly offers native HubSpot and Salesforce integrations, but they have limitations—for example around activity detail, block lists, and scaling. OutboundSync is built for deep activity-based syncing and gives you full control without custom builds, Zapier, or Make.

Where OutboundSync excels

OutboundSync excels in syncing and relating near-real-time event data.

Sent outbound emails for attribution
Replies to your campaigns for sales rep visibility
Activity metadata like campaign details
Lead status/disposition updates

And we're here to help. Our customer success team has helped hundreds of companies sync tens of millions of records.

Millions of activities synced every month

Get started in minutes

Connect HubSpot: Install via the HubSpot App Marketplace in seconds.
Connect Instantly: Add your API key and create/configure your webhook receiver.
Create a webhook: Configure the data you want to send from your outbound platform to HubSpot.
Add your exclusion lists: Build a list in HubSpot and configure it as a block list.
Go live: Start sending your outbound campaigns and using your data in HubSpot.

Learn more →

Deciding which HubSpot tier you need

OutboundSync does not have any feature-gating; it works across all HubSpot plans. But specific HubSpot plans are required to unlock features in HubSpot. Here's which HubSpot features are compatible with OutboundSync, by tier.

Free

Reply and CRM management for up to 1,000 contacts.

Associate activities and app events
Block contacts and companies via lists
Standardize data and reply handling

Starter

CRM hygiene with minimal automation, no reporting.

Associate activities and app events
Block contacts and companies via lists
Standardize data and reply handling
Basic automation and increased core functionality

Need clarification?

What data does OutboundSync write to HubSpot?

Email sends, replies, opens, link clicks, bounces, and lead status updates from Instantly. Each event is logged to the contact or lead record's activity timeline, with optional custom properties and company association.
Which HubSpot objects can it update?

OutboundSync can create/update Contacts and Companies (optional). Events are stored as Activities and Timeline Events. No Leads or Deals are touched unless you build a HubSpot workflow.
Do I need admin access to set it up?

Yes, a HubSpot Super Admin authorizes OAuth by installing our HubSpot App. Continued access is required for the app to continue to work.
Can I do this with Zapier, Make, or n8n?

For simple notifications, yes. But production Instantly + CRM workflows often outgrow generic builders due to step-based costs and maintenance overhead. OutboundSync gives you pre-built Instantly CRM coverage, searchable historical event logs beyond 30 days, and sequencer-usage pricing instead of per-step billing.
When do I need a custom integration instead of no-code automation?

Build custom only if your team is ready to own private-app maintenance and connector drift. OutboundSync is a native CRM app that supports native features like HubSpot Timeline/App Events, includes dedicated support, and gives you a standardized property model so downstream reports and automations do not need constant rewrites.
What breaks first when this scales?

Instantly programs at scale need resilient event handling and suppression controls. OutboundSync is built for duplicate handling, idempotency, timing buffers, and queue recovery for high-volume outbound operations.
How is this Instantly HubSpot integration priced?

Tiers scale with total outbound messages per month. Full details are on the Pricing page.
Which Instantly tier/plan do I need?

OutboundSync requires Instantly's Hypergrowth (or higher) plan, because it relies on Instantly's webhook and API features.

Get a demo and see for yourself

Pick a time that works for you.

DEMO

Instantly + HubSpot integration alternatives

Evaluating Instantly with HubSpot? Compare Zapier, Make, n8n, and managed integration approaches before you commit your production CRM sync architecture.