OutboundSync's Instantly integration is live
Founder walkthrough announcing OutboundSync's Instantly integration. Watch the demo, then set up Instantly + HubSpot or Salesforce on our integration pages.
Harris Kenny
Instantly → HubSpot
Instantly + HubSpot integration
Every Instantly send, reply, and lead status lands on the right HubSpot Contact as a timeline event, and your HubSpot lists keep customers out of cold campaigns.
LiveTwo-way syncEmail
Instantly + HubSpot at a glance
Yes, Instantly integrates with HubSpot through OutboundSync. Sends, opens, clicks, replies, bounces, unsubscribes, and lead status changes from Instantly are written to the matching HubSpot Contact as timeline events in near-real time. HubSpot lists flow back to Instantly as block lists, so the same data that powers your reports also decides who never gets emailed.
| Status | Live |
|---|---|
| Channels | |
| Direction | Activity Instantly → HubSpot; block lists HubSpot → Instantly |
| HubSpot records | Contacts, with optional Company association |
| Block lists | Yes, from HubSpot lists |
| Instantly plan | Hypergrowth or higher |
| Setup | Self-serve: install the app from the HubSpot App Marketplace |
Instantly's own HubSpot connector imports contacts and pushes qualified leads back, but its activity sync runs one way and stays shallow. Instantly itself points teams to a partner when they need the full picture on CRM records. OutboundSync turns each webhook into a structured HubSpot timeline event with the campaign, step, and reply text attached.
Because the events are native HubSpot timeline events, they behave like any other activity. Enroll a Contact in a workflow the moment Instantly marks them interested, build an active list of everyone who replied this month, or report on meetings booked by campaign. None of it needs a Zap, a spreadsheet export, or a rep remembering to log anything.
What syncs from Instantly to HubSpot
Every event below arrives in near-real time and lands on the matched HubSpot record. Pick the ones you want per source.
| Event | Channel | Where it lands in HubSpot |
|---|---|---|
| Email sent | Email timeline event on the Contact | |
| Email opened | Email timeline event on the Contact | |
| Link clicked | Email timeline event on the Contact | |
| Reply received | Email timeline event on the Contact, with the reply text | |
| Email bounced | Email timeline event on the Contact | |
| Lead unsubscribed | Email timeline event on the Contact | |
| Lead status updates— Interested, not interested, neutral, meeting booked, meeting completed, closed, out of office, wrong person, custom labels, and campaign completed without reply | Timeline event plus OutboundSync Contact properties |
Event names come from the Instantly webhooks OutboundSync receives. See the Instantly event reference.
What teams do with Instantly + HubSpot
Route interested replies
Trigger a HubSpot workflow on the interested status to assign an owner, create a task, and alert the rep in minutes.
Protect customers and open deals
Point a HubSpot active list of customers and open deals at Instantly so those contacts are skipped in every campaign.
Report pipeline by campaign
Tie meetings booked and deals created back to the Instantly campaign that started the conversation, right inside HubSpot reports.
Ways to connect Instantly and HubSpot
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Instantly's native HubSpot connectorNative integration comparison | Imports contacts, lists, and fields into campaigns, maps custom fields, and pushes qualified leads back on defined triggers. | Activity sync is one-way. Instantly recommends a partner like OutboundSync or webhooks when you need full two-way data written to CRM objects.Source: instantly.ai, instantly.ai |
| Zapier, Make, or n8nCompare integration platforms | Catch Instantly webhooks and write each event to HubSpot with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the Instantly and HubSpot APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built email activity sync into HubSpot Contacts, with HubSpot lists pushed back as block lists. | Self-serve setup, searchable event logs, and support from the team that maintains the connector. |
How to set up Instantly + HubSpot
Step 1: Install the HubSpot app
A Super Admin installs OutboundSync from the HubSpot App Marketplace and approves the OAuth scopes.
Step 2: Connect Instantly
Add your Instantly API key in OutboundSync, then paste the source's webhook URL into Instantly.
Step 3: Choose events and properties
Pick which Instantly events to log as timeline events and which OutboundSync Contact properties to write.
Step 4: Add a block list
Point a HubSpot list of customers, open deals, or do-not-contact records at Instantly so they never get cold outreach.
Step 5: Send a test event
Trigger one Instantly event and confirm it on a real Contact.
Step 6: Go live
Turn on the source and start building HubSpot workflows, active lists, and custom reports on real Instantly data.
Plan requirements
Instantly plan
Hypergrowth or higher
OutboundSync requires Instantly's Hypergrowth plan or higher, because it relies on Instantly's webhook and API features.
HubSpot
OutboundSync works on every HubSpot tier with no feature gating. Your tier decides what you can build on the synced data.
Which HubSpot tier you need
| Tier | Fit | What it adds |
|---|---|---|
| Free | Reply and CRM management for up to 1,000 contacts. |
|
| Starter | CRM hygiene with minimal automation, no reporting. |
|
| ProfessionalMost common | Scaling CRM full automation, light reporting. |
|
| Enterprise | All-in-one CRM system of record and system of action. |
|
Related integrations and guides
Instantly with other CRMs
Other outbound tools for HubSpot
Millions of activities synced every month
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Stord
Freckle
Factorial
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HygraphInstantly + HubSpot FAQ
What Instantly activity does OutboundSync sync to HubSpot?
Email sent, email opened, link clicked, reply received, email bounced, lead unsubscribed, and lead status updates.Which HubSpot records does it write to?
OutboundSync matches or creates HubSpot Contacts. Instantly events land as email timeline event on the Contact; or email timeline event on the Contact, with the reply text; or timeline event plus OutboundSync Contact properties. See the HubSpot data model docs for details.Should I turn off the native Instantly HubSpot integration?
You can keep Instantly's native connector for importing leads into campaigns and let OutboundSync own activity logging. Running both for activity can double-log events on the same Contact, so pick one source for timeline activity.Is the integration one-way or two-way?
Activity flows one way, from Instantly into HubSpot. The only write-back is block lists: HubSpot lists you choose are pushed to Instantly so those records are suppressed.Do I need admin access to set it up?
A HubSpot Super Admin installs the OutboundSync app and keeps it authorized.Which Instantly plan do I need?
OutboundSync requires Instantly's Hypergrowth plan or higher, because it relies on Instantly's webhook and API features.How is Instantly + HubSpot priced?
OutboundSync bills on sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. Plan details are on the pricing page.Can I do this with Zapier, Make, or n8n?
For simple notifications, yes. Production Instantly programs tend to outgrow generic builders because every step is billed and every schema change is yours to fix. OutboundSync is pre-built for Instantly, keeps searchable event logs beyond 30 days, and prices by outbound volume instead of workflow steps.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
Instantly resources
Tutorials, case studies, and updates related to Instantly.
Partner spotlight: Instantly
Instantly is an all-in-one cold email and outreach platform with a built-in lead database. See how it syncs activity into your CRM via OutboundSync.
Jason Ma
See Instantly activity in HubSpot
A quick walkthrough with your own stack. Setup takes minutes, with no long-term contract.
