Partner spotlight: Outbound Buddy

Most outbound agencies will point their machine at any list you hand them. Outbound Buddy picks one buyer — the e-commerce decision-maker — and goes deep, pairing its own e-commerce data with AI-driven outreach built for that audience.

Outbound Buddy is a UK-based, AI-powered outbound lead generation agency in the OutboundSync directory: a team that plans and runs outbound campaigns for SaaS, e-commerce, and service brands across email, social, and phone. They run the program on the platforms OutboundSync supports, and use OutboundSync to land that activity in the CRM.

Who’s behind it: Jamie Mumford and Darcy Gleeson

Outbound Buddy was co-founded by Jamie Mumford and Darcy Gleeson. Mumford runs the company as CEO, focused on GTM and sales automation; Gleeson is COO, leading digital strategy and operations. Between them the team brings 15+ years of combined experience across e-commerce growth, product, SaaS, and consulting — the through-line that explains why the agency commits to the e-commerce buyer instead of hedging across every category.

Why Outbound Buddy is built for e-commerce

Most outbound is horizontal: a list, a sending tool, and a message generic enough to fire at anyone. Outbound Buddy runs the other way — “built by e-commerce nerds, for e-commerce nerds,” it commits to a single buyer and builds the whole motion around them. That focus is the product: Outbound Buddy sells into e-commerce from first-hand experience in it, so it reads the buyer in a way generalists can’t and the outreach speaks their language instead of guessing at it.

The data layer is where the specialization shows. Outbound Buddy combines an in-house e-commerce database with external sources to build the total addressable market, delivering verified emails, phone numbers, and social profiles synced straight to the CRM. On top of that sits an intent layer — AI monitoring for competitor tech installs, job changes, new hires, and podcast mentions, running around the clock — so campaigns trigger on real buying signals rather than a static list.

What Outbound Buddy actually builds

Outbound Buddy runs the full outbound cycle and the system underneath it. As a Clay Solutions Partner and AI-first outbound team, its services span TAM and ICP list building with AI enrichment, done-for-you email and social campaigns personalized by segment, title, and product, intent-signal tracking, and account-based motions. The work leans on automation and CRM integration through HubSpot, Salesforce, and n8n, with Smartlead and HeyReach handling sending across channels.

Two things set the execution apart. Outbound Buddy produces personalized mockups and creative assets — custom visuals that show a prospect how the client’s solution would look on their own site — and runs on-demand AI research and enrichment, delivering brand research into a team’s Slack. It also builds and follows up on outbound for events and trade shows, turning attendee data into pipeline.

Who Outbound Buddy is for

Outbound Buddy fits B2B SaaS teams and agencies that sell into e-commerce brands and their decision-makers, from growth-stage companies through mid-market and enterprise. It is a strong match for teams that want to outsource or scale outbound with a partner that already knows the e-commerce buyer — and would rather trigger on intent than blast a static list. The flexible model means a team can hand over the fully managed build or work alongside Outbound Buddy on it.

The fit with OutboundSync

Outbound Buddy already runs on the platforms OutboundSync supports, and OutboundSync is among the partners it works with. Outbound Buddy builds and runs the engine — data, personalization, sequences, and follow-up across email and social — and OutboundSync makes the resulting activity visible on the right records in HubSpot or Salesforce so the rest of the revenue team can act on it.

If you sell to e-commerce and want an outbound program built for that buyer, Outbound Buddy is a team to know.