Partner spotlight: Growth Today

Most agencies sell you a channel. Growth Today builds the system that makes channels compound: content, outbound, and paid ads wired into one motion, with AI agents running the work underneath.

Growth Today is a done-for-you GTM agency in the OutboundSync directory: a Canada-based team that builds full-funnel revenue systems for B2B SaaS companies. They run the program on the platforms OutboundSync supports, and use OutboundSync to land that activity in the CRM.

Who’s behind it: Jani Vrancsik and Brigitta Ruha

Growth Today was co-founded by Jani Vrancsik and Brigitta Ruha. The agency they run is built on one idea: a go-to-market team should operate as a single system, not a pile of disconnected campaigns. That shows in how the company packages its work, with content, outbound, and paid ads as engines that stand on their own but compound when a client runs more than one.

Why Growth Today builds systems, not lead lists

Most outbound comes down to a list and a sending tool. Growth Today works a layer up: the product isn’t a channel, it’s an engine that runs the full funnel. Content, signal- and volume-based outbound, and account-based ads each work alone, and reinforce each other once a client connects them.

What makes that practical is the agentic layer underneath. Growth Today leans on AI agents for the operational grind: continuous sourcing of ICP-fit accounts from more than 50 data sources, CRM enrichment and scoring, and an agent that handles replies and multi-touch follow-up through to a booked meeting. A small team can run a full-funnel motion that used to take a department.

What Growth Today actually builds

Growth Today manages the full done-for-you cycle: account sourcing, data enrichment and scoring, content, outbound across email and social, and account-based ads, with reporting tied back to pipeline. As an Enterprise Clay partner, one of roughly 20 worldwide, the team goes deep on Clay for the data layer and runs the rest on EmailBison, EmailGuard, Instantly, Lemlist, HeyReach, Expandi, HubSpot, and Salesforce.

The client roster runs to established, recognizable names: ActiveCampaign, Cabify, Rokt, Goldcast, Tabnine, and Stord among them. These are the larger, later-stage teams the program is built for, and the case studies are specific: Stord got its SDRs focused on the right accounts while everything else ran automatically; a $10M agentic SaaS turned raw inbound into a near-real time engine that told SDRs exactly who to work; Cavalry booked 111 demos in 120 days; an $8M e-commerce app builder drove 75% of its pipeline through the program; and AfterSell generated mid-market and enterprise demos at $102 each.

Who it’s built for

Growth Today works best with teams that already have a go-to-market leader in place and a few SDRs behind them. It’s best suited to scaling, high-growth businesses that want to improve go-to-market efficiency, sales velocity, and pipeline generation, and are ready to invest in the data foundation that lets them systemize. Without a clean data foundation and the automation built on top of it, there’s no real go-to-market activation and no system to run go-to-market co-pilots. Growth Today takes clients through that shift: not just across the full funnel, but through the fundamental transition from manual, disconnected work to one engine that runs itself.

The fit with OutboundSync

Growth Today already runs on the platforms OutboundSync supports, and uses OutboundSync to push that outbound activity into the CRM. They build and run the engine (sourcing, data, content, sequences, and ads across email and social), and OutboundSync makes the resulting activity visible on the right records in HubSpot or Salesforce so the rest of the revenue team can act on it.

If you want a full-funnel GTM program run as one system instead of a stack of campaigns, Growth Today is a team to know.