Leveling up lead generation: The Outbound Maturity Curve
The Outbound Maturity Curve—developed by OutboundSync—helps organizations evaluate and improve their outbound sales function. It defines five levels of maturity to the point where outbound is a strategic growth engine.
This framework provides a clear path for teams to improve lead generation through better processes, technology, team coordination, and data strategy.
By identifying where you stand today, your team can pinpoint gaps, refine execution, and scale outbound effectively.
The model highlights key areas like automation, messaging, and CRM integration—guiding companies toward predictable pipeline growth and better sales efficiency.
For teams looking to accelerate progress, the framework also explores how external agencies can fast-track results. Explore the full Outbound Maturity Curve and start optimizing your outbound motion today.
Smartlead office hours: Scaling revenue with streamlined HubSpot and Salesforce workflows
Coming soon: Integrating EmailBison with HubSpot and Salesforce at scale
Opensend knows outbound is working—and where—without leaving HubSpot
Opensend attributed 52 outbound-infleunced meetings with OutboundSync in a set time period. This is 2x what their last-touch attribution model was measuring, and exceeded their the outbound agency's target goal of 50.
