AI-powered waterfall enrichment from 20+ data sources
BetterContact is an AI-powered contact enrichment platform that revolutionizes how sales teams find and verify contact information by running waterfall enrichment across more than 20 different data providers simultaneously. Instead of relying on a single data source that might have outdated or missing information, BetterContact intelligently queries multiple providers and uses AI to determine which data points are most accurate and current.
The OutboundSync and Masterinbox integration brings BetterContact's enriched and verified contact data into HubSpot or Salesforce with full transparency about which data sources were used and how confident the platform is in each data point. This source attribution is critical for compliance teams who need to document where contact information originated, and for sales teams who want to understand data quality before launching outreach campaigns.
BetterContact's AI doesn't just find contact information—it validates and ranks results based on freshness, consistency across sources, and deliverability signals. When multiple data providers return different email addresses for the same person, BetterContact's AI determines which one is most likely to be current and deliverable, syncing only the highest-quality data to your CRM and preventing your contact database from filling up with outdated or incorrect information.
For revenue teams who have been frustrated by low data quality from traditional enrichment providers, this integration delivers best-in-class accuracy through intelligent multi-source aggregation and AI-powered validation.
What you get
- Waterfall enrichment across 20+ data providers
- AI-powered accuracy ranking and validation
- Data source attribution for compliance tracking
- Confidence scores synced to CRM fields
- Email and phone number cross-verification
- Automatic selection of most current contact data
- Reduced enrichment costs through intelligent routing
- Real-time validation before CRM sync
How to connect
This integration requires an active Master Inbox connection. Connect Master Inbox to OutboundSync first, then connect BetterContact through Master Inbox to sync activity into HubSpot or Salesforce.
Integration tier
BetterContact is an untiered OutboundSync integration partner.
This integration is not yet tiered. Planned integrations, connections via a partner, or early-stage integrations may appear as untiered until they meet tier criteria.
Works with these CRMs
Sync BetterContact activity into your CRM. Learn how each integration works.
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BetterContact integration FAQ
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Which CRM systems does the BetterContact integration support?
This BetterContact integration supports HubSpot and Salesforce through OutboundSync. -
Is the BetterContact integration live?
Current status is beta, with a connection via Masterinbox. -
Is BetterContact sync one-way or two-way?
BetterContact currently uses one-way sync in OutboundSync. -
What BetterContact data can OutboundSync sync?
OutboundSync syncs supported outbound activity into CRM records for workflows, reporting, and attribution. -
Do we need custom middleware to connect this integration?
No. OutboundSync provides a managed integration layer so teams can connect outbound tools to CRM workflows without maintaining custom middleware.