OutboundSync Named Rising HubSpot Technology Partner

OutboundSync has been named a Rising partner in HubSpot’s Technology Partner Program. This is a meaningful milestone for our company and I want to share what it means.

What is the Technology Partner Program?

HubSpot’s Technology Partner Program is for companies that build integrations with HubSpot. It’s distinct from their Solutions Partner Program (which is for agencies and consultants). Technology partners build software that connects to HubSpot’s platform, extending what’s possible for HubSpot users.

OutboundSync falls squarely into this category. We build a deep, native integration between outbound sales tools like Smartlead, Instantly, EmailBison, and HeyReach and your HubSpot CRM. The OutboundSync + HubSpot integration syncs outbound activity, attributes revenue, manages blocklists, and powers workflows that connect your outbound motion to the rest of your go-to-market stack.

What does “Rising” mean?

HubSpot’s Technology Partner Program has tiers that reflect a partner’s level of engagement, adoption, and quality within the ecosystem. Rising is the first tiered designation, meaning HubSpot has recognized that OutboundSync meets their standards for a quality integration that’s gaining traction with customers.

Getting here required building a robust integration, maintaining high app quality standards, and earning adoption from real HubSpot users. It’s not something you can buy or shortcut.

Our journey in the HubSpot ecosystem

We started as a Solutions Partner. I was running a consulting company doing fractional sales and revenue operations work, and kept encountering HubSpot. Eventually we joined the partner program and started doing implementations alongside outbound email services.

Over time, customers kept asking for a productized version of the outbound-to-CRM sync we were building manually. That’s how OutboundSync was born, and we transitioned from a services business to a software company. We launched in the HubSpot App Marketplace in August 2024 at INBOUND, and we’ve been building deeper into the platform ever since.

If you’re curious about the full story, I talked about it in detail on the Built on HubSpot podcast.

What this means for customers

For OutboundSync users on HubSpot, this is validation that we’re committed to this ecosystem for the long term. We’re not spreading ourselves thin across dozens of CRMs. We go deep with the platforms we support, and HubSpot is where we started and where the majority of our customers are.

Practically, this means continued investment in:

• Deeper HubSpot integration features — like App Timeline Events, custom properties, and workflow triggers that let you build sophisticated outbound automation inside HubSpot
• Quality and reliability — maintaining the standards that earned us this designation
• Supporting the HubSpot ecosystem — working with HubSpot partners and agencies who need outbound infrastructure for their clients

Get started

If you’re running outbound and want it connected to HubSpot the right way, we’d love to help.

Find OutboundSync in the HubSpot Marketplace or contact us to learn more.