We are excited to announce new custom contact properties for HubSpot users that are great for seeing channel-specific performance and building omnichannel workflows.
And now, OutboundSync only creates the properties required for the channel you're integrating. For example, if you're only using email, we will only create email properties.
Going omnichannel with our new HeyReach integration was a major driver behind introducing these. The properties can be broken into two main groups.
Last email campaign ID/name
Last email lead category ID/name
Last social campaign ID/name
Last social lead category ID/name
These properties will be useful for breaking out performance by channel when a contact does not convert on one outbound channel, but does convert on another.
We still support the single, rollup properties currently in your account which will still be useful for last touch attribution.
Number of opens
Number of link clicks
Last sequence step
Teams can trigger specific actions for their sales reps or enrollment in other campaigns based on the number of email opens, number of link clicks, or the last sequence step.
These are useful for teams using Smartlead, Instantly, and EmailBison.
These new properties are available right now if you have Custom contact properties enabled on the webhook receiver that connects to your CRM.
If not, you can enable them this way:
Make sure Custom contact properties are checked/enabled.
Click Update webhook receiver and HubSpot properties.
Verify that they were created in your HubSpot account.
Curious to see how it works? Book a demo with the OutboundSync team today.